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01

OLIVE YOUNG Debuts in the U.S. with First Store in Pasadena
2026.05.22

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[CJ ON THE GROUND — THE CJ CUP] How CJ Turns Cheers Into Business Momentum at THE CJ CUP Byron Nelson
2026.06.01

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From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson
2026.05.21

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[THE CJ CUP ESSAY] DAY 1: From Korea to Texas: K-Food Shines at THE CJ CUP
2026.05.23

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Three Decades of Visionary Leadership: Global Media Spotlights CJ ENM’s Role as the Architect of K-Culture
2026.05.15
At THE CJ CUP Byron Nelson in Texas, a rainy afternoon of golf, cocktails and K-food quietly turned unfamiliar Korean flavors into lasting memories for local spectators On an afternoon when raindrops cling to sleeves and seams, a man stops in his tracks. Setting down his fork, he dips a finger into the sauce and brings it to his lips. In that small gesture, instinct moves before thought — a quiet moment when a new flavor is accepted almost unconsciously.  What he tastes is a single bite of kimchi taco, but what arrives with it is more than flavor alone: the unfamiliar Korean lettering on the packaging, the lingering spice left on his fingertips, even the subtle Korean note in the cocktail beside him. A meal no longer remains just a meal. Beyond the Texas golf course, a Korean afternoon brought by THE CJ CUP quietly begins to settle into memory.  ⛳ Catch Up on THE CJ CUP Stories DAY 0From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson DAY 1[THE CJ CUP ESSAY] From Korea to Texas: K-Food Shines at THE CJ CUP[THE CJ CUP MOMENT] One Rainy Afternoon, K-Food Found a Home in Texas DAY 2[THE CJ CUP ESSAY] Under the Texas Sun, K-Beauty Finds Its Place[THE CJ CUP MOMENT] On a Pin-Covered Lanyard, Dedication Becomes Heritage DAY 3[THE CJ CUP ESSAY] Playful Energy Finds Its Place in Golf’s Quiet Moments[THE CJ CUP MOMENT] Two Names, Side by Side on the Fairway DAY 4[THE CJ CUP ESSAY] More Than Golf, A Weekend of K-Lifestyle[THE CJ CUP MOMENT] Through the Viewfinder, K-Lifestyle Comes Into Focus
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