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CJ ENM Gears Up 2026 MAMA AWARDS, World’s No.1 K-pop Awards, Created Together with Fans
2026.09.01

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From a Novelty to a Part of Everyday Life in the US — CJ’s K-Lifestyle in the Heart of Los Angeles
2026.08.31

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The Power of K-Dramas Captivating the World: Global Directing Strategies Shared by the Directors of ‘Our Unwritten Seoul,’ ‘Bon Appétit, Your Majesty’ and ‘Study Group’
2026.08.31

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CJ ENM’s Hit Dating Reality Format ‘EXchange’ Headed to Latin America as Prime Video Original ‘Love Transit’
2026.09.01

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CJ ENM Proves Global Content Competitiveness with 6 Wins at ContentAsia Awards 2026, Including ‘I Am Boxer’ and ‘Our Unwritten Seoul’
2026.08.31
At THE CJ CUP Byron Nelson in Texas, a rainy afternoon of golf, cocktails and K-food quietly turned unfamiliar Korean flavors into lasting memories for local spectators On an afternoon when raindrops cling to sleeves and seams, a man stops in his tracks. Setting down his fork, he dips a finger into the sauce and brings it to his lips. In that small gesture, instinct moves before thought — a quiet moment when a new flavor is accepted almost unconsciously.  What he tastes is a single bite of kimchi taco, but what arrives with it is more than flavor alone: the unfamiliar Korean lettering on the packaging, the lingering spice left on his fingertips, even the subtle Korean note in the cocktail beside him. A meal no longer remains just a meal. Beyond the Texas golf course, a Korean afternoon brought by THE CJ CUP quietly begins to settle into memory.  ⛳ Catch Up on THE CJ CUP Stories DAY 0From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson DAY 1[THE CJ CUP ESSAY] From Korea to Texas: K-Food Shines at THE CJ CUP[THE CJ CUP MOMENT] One Rainy Afternoon, K-Food Found a Home in Texas DAY 2[THE CJ CUP ESSAY] Under the Texas Sun, K-Beauty Finds Its Place[THE CJ CUP MOMENT] On a Pin-Covered Lanyard, Dedication Becomes Heritage DAY 3[THE CJ CUP ESSAY] Playful Energy Finds Its Place in Golf’s Quiet Moments[THE CJ CUP MOMENT] Two Names, Side by Side on the Fairway DAY 4[THE CJ CUP ESSAY] More Than Golf, A Weekend of K-Lifestyle[THE CJ CUP MOMENT] Through the Viewfinder, K-Lifestyle Comes Into Focus
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