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01

How KCON Builds Everyday K-Wave: From Content to Lifestyle
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Setting the Standard for K-Dramas: A Decade of Studio Dragon
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Why Myeongdong Remains K-Shopping Landmark
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KCON JAPAN 2026 Unveils Expanded FESTIVAL GROUNDS
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From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson
2026.05.21
At THE CJ CUP Byron Nelson, the names of Im Sung-jae and Kim Si-woo carried more than tournament standings — they reflected comfort, recognition and connection far from home On the board leading the group, two names appeared one beneath the other: “KIM S.W.” and “IM.” Above them sat the tournament name, “THE CJ CUP Byron Nelson.” The two players whose names appeared at the top of the leaderboard walked the fairways together in the third round. Somewhere along the course, word spread through the crowd that Im Sung-jae had sent his ball straight to the flagstick on No. 7. Kim Si-woo, meanwhile, spent the day steadily and quietly trimming strokes from his score. I had once heard that people feel most grounded in places where they feel recognized. Im Sung-jae has said, “When I see the CJ logo, I feel a sense of comfort.” Within those words seemed to exist a kind of relief known only to those who have spent long periods far from home. The afternoon light lingered for a moment along the edge of the board before fading away. Perhaps the two names written on that small sign were quietly proving something the scorecard alone could never fully capture — much like the fading light of that afternoon itself. ⛳ Catch Up on THE CJ CUP Stories DAY 0From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson DAY 1[THE CJ CUP ESSAY] From Korea to Texas: K-Food Shines at THE CJ CUP[THE CJ CUP MOMENT] One Rainy Afternoon, K-Food Found a Home in Texas DAY 2[THE CJ CUP ESSAY] Under the Texas Sun, K-Beauty Finds Its Place[THE CJ CUP MOMENT] On a Pin-Covered Lanyard, Dedication Becomes Heritage DAY 3[THE CJ CUP ESSAY] Playful Energy Finds Its Place in Golf’s Quiet Moments[THE CJ CUP MOMENT] Two Names, Side by Side on the Fairway
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