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OLIVE YOUNG Debuts in the U.S. with First Store in Pasadena
2026.05.22

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[CJ ON THE GROUND — THE CJ CUP] How CJ Turns Cheers Into Business Momentum at THE CJ CUP Byron Nelson
2026.06.01

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From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson
2026.05.21

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[THE CJ CUP ESSAY] DAY 1: From Korea to Texas: K-Food Shines at THE CJ CUP
2026.05.23

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CJ 4DPLEX Brings K-Content to Global Audiences Through SCREENX and 4DX
2026.05.18
At THE CJ CUP Byron Nelson, volunteers wear years of tournament history across their uniforms, turning badges and pins into symbols of dedication, local pride and enduring tradition Weighted with badges across a volunteer’s white shirt, the lanyard is more than just a credential. It is a moving archive of the tournament’s history, worn proudly on the body.  The pins trace the event’s evolving identity, from the years it carried the AT&T name to today’s THE CJ CUP. Others featuring cowboy hats and “Howdy,” Texas’ signature greeting, reflect the local spirit that has shaped the tournament year after year.  Each badge carries memories from seasons spent returning to the course. Together, the pins become a symbol of the dedication, time and personal history volunteers have built alongside the event itself. Layered proudly across the uniform, these traces of time become a form of style that cannot be purchased — a quiet expression of heritage and the enduring spirit that helps hold the tournament together. ⛳ Catch Up on THE CJ CUP Stories DAY 0From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson DAY 1[THE CJ CUP ESSAY] From Korea to Texas: K-Food Shines at THE CJ CUP[THE CJ CUP MOMENT] One Rainy Afternoon, K-Food Found a Home in Texas DAY 2[THE CJ CUP ESSAY] Under the Texas Sun, K-Beauty Finds Its Place[THE CJ CUP MOMENT] On a Pin-Covered Lanyard, Dedication Becomes Heritage DAY 3[THE CJ CUP ESSAY] Playful Energy Finds Its Place in Golf’s Quiet Moments[THE CJ CUP MOMENT] Two Names, Side by Side on the Fairway DAY 4[THE CJ CUP ESSAY] More Than Golf, A Weekend of K-Lifestyle[THE CJ CUP MOMENT] Through the Viewfinder, K-Lifestyle Comes Into Focus
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