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01

How TOUS les JOURS Made K-Bakery Part of Everyday America
2026.09.22

02

CJ CheilJedang Launches Premium Korean Spirits Brand “jari” in the U.S., Marking the Next Step in Its Global Expansion
2026.09.24

03

‘Spotting All Things K’: Behind the Scenes of a CJ Recruiter’s U.S. Trip
2026.09.23

04

CJ ENM Steps Up Korean Content Distribution in Central and Eastern Europe
2026.09.23
At THE CJ CUP Byron Nelson in Texas, a rainy afternoon of golf, cocktails and K-food quietly turned unfamiliar Korean flavors into lasting memories for local spectators On an afternoon when raindrops cling to sleeves and seams, a man stops in his tracks. Setting down his fork, he dips a finger into the sauce and brings it to his lips. In that small gesture, instinct moves before thought — a quiet moment when a new flavor is accepted almost unconsciously.  What he tastes is a single bite of kimchi taco, but what arrives with it is more than flavor alone: the unfamiliar Korean lettering on the packaging, the lingering spice left on his fingertips, even the subtle Korean note in the cocktail beside him. A meal no longer remains just a meal. Beyond the Texas golf course, a Korean afternoon brought by THE CJ CUP quietly begins to settle into memory.  ⛳ Catch Up on THE CJ CUP Stories DAY 0From Dallas’s Red-Pants Tradition to K-Lifestyle at THE CJ CUP Byron Nelson DAY 1[THE CJ CUP ESSAY] From Korea to Texas: K-Food Shines at THE CJ CUP[THE CJ CUP MOMENT] One Rainy Afternoon, K-Food Found a Home in Texas DAY 2[THE CJ CUP ESSAY] Under the Texas Sun, K-Beauty Finds Its Place[THE CJ CUP MOMENT] On a Pin-Covered Lanyard, Dedication Becomes Heritage DAY 3[THE CJ CUP ESSAY] Playful Energy Finds Its Place in Golf’s Quiet Moments[THE CJ CUP MOMENT] Two Names, Side by Side on the Fairway DAY 4[THE CJ CUP ESSAY] More Than Golf, A Weekend of K-Lifestyle[THE CJ CUP MOMENT] Through the Viewfinder, K-Lifestyle Comes Into Focus
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