
CJ Olive Young is rolling out a special wellness promotion throughout May, offering discounts on more than 600 trendy health supplements perfect for gifting.
The wellness category features a wide range of products aimed at boosting immunity and relieving fatigue, including vitamin shots, peach and plum vitamin gummies, red ginseng, and popular brands like Korea Ginseng Corp.’s JUNG KWAN JANG and Korea Eundan Vitamin C. The promotion will also introduce exclusive Olive Young collaborations featuring beloved characters such as “Yumi’s Cells.”
Reflecting a shift in the consumer base, the average age of customers purchasing health supplements at Olive Young last year was 30, highlighting growing interest among younger generations. In response, CJ Olive Young has curated traditional wellness staples such as vitamins and red ginseng with a focus on the core concerns of the 20s and 30s demographic boosting immunity and recovering from fatigue.
In line with the rising trend of personalized shopping, this promotion will offer even more refined curation compared to previous events. Customers can now easily find health supplements tailored to specific health goals such as red ginseng for immunity, vitamins for daily wellness, and probiotics for better digestion.