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Partnership to launch a dedicated TVING hub on MBC SHAHID and bring premium Korean content across MBC platforms announced at MIPCOM CANNES 2026
CJ ENM and MBC GROUP have signed a long-term strategic partnership aimed at expanding premium Korean entertainment across the Middle East and North Africa (MENA), bringing together two leading media and entertainment groups with complementary reach across the region and Asia. The announcement was made today at MIPCOM CANNES 2026, the 42nd International Co-Production and Entertainment Content Market.
■ Partnership Overview & Key Highlights
| Category | Details |
| Partners | CJ ENM & MBC GROUP |
| Event | MIPCOM CANNES 2026 (42nd International Co-Production and Entertainment Content Market) |
| Key Initiative | Launch of a dedicated TVING branded space on MBC SHAHID |
| Content Volume | 13+ new titles & 20+ library titles in 2026 (Volume expanding over time) |
| Linear Broadcast | Exclusive broadcasting on MBC4 for a specific period |
| Localization | Arabic dubbing and subtitles for selected content; simulcast support on MBC SHAHID app |
Building on the existing relationship between CJ ENM and MBC GROUP, this expanded partnership spans both streaming and linear television, laying a robust foundation for long-term cooperation across media, entertainment, and production.
■ Content Lineup & Distribution Channels
At the center of the partnership is the launch of a dedicated TVING space on MBC SHAHID. This branded hub provides audiences across MENA with a curated destination for premium K-content from CJ ENM, TVING, and leading South Korean production studios.
- 2026 Release Scale: More than 13 new titles and over 20 titles from CJ ENM’s existing content library.
- Featured Lineup: Includes the recently premiered romantic comedy “My Bias, My Boss”, as well as “The Legend of Kitchen Soldier”, “Filing for Love”, “The Judge Returns”, and “Our Universe”.
- Simulcast & Localization: All new titles will be available for simulcast on the MBC SHAHID app alongside their Korean release, complete with Arabic dubbing and subtitles for selected content.
- Linear TV Expansion: CJ ENM titles will also be introduced exclusively on MBC4 for a specific period (schedule to be announced in due course), expanding K-content reach across MBC’s broadcast and streaming ecosystem.
■ Leadership Perspectives
Sebastian Kim, Vice President and Head of Content Distribution Business Unit of CJ ENM:
“Expanding our collaboration this year to launch a dedicated TVING branded space, following our content supply agreement last year, is a meaningful achievement that once again underscores the competitiveness and growth potential of Korean content in the Middle East. Through the dedicated TVING brand hub on MBC SHAHID, we are making it easier and more convenient for viewers across the Middle East to access and enjoy premium K-content.”
Tareq Alibrahim, Director of MBC1, MBC DRAMA, and MBC SHAHID Content:
“This partnership brings together two companies with a shared ambition: to take great local storytelling to audiences far beyond its home market. CJ ENM has played a defining role in taking Korean entertainment global, while MBC GROUP has built an unparalleled connection with audiences across MENA. Together, we see significant long-term opportunities across content, streaming and entertainment.”
Alibrahim added: “The launch of a dedicated TVING space on MBC SHAHID, together with Korean content across our television channels, strengthens the breadth and quality of entertainment we can offer Arab audiences. It also reflects our broader strategy of building partnerships with leading international media companies and strengthening MBC GROUP’s position as a gateway between global content and audiences across the region.”
■ FAQ (Frequently Asked Questions)
Q. Where was the partnership between CJ ENM and MBC GROUP announced?
A. The partnership was officially announced on October 13, 2026, at MIPCOM CANNES 2026, the 42nd International Co-Production and Entertainment Content Market in Cannes, France.
Q. What are the key components of the partnership?
A. Key components include the launch of a dedicated TVING branded hub on MBC SHAHID, the release of 13+ new titles and 20+ library titles in 2026 with Arabic dubbing and subtitles, simulcast streaming on MBC SHAHID, and exclusive linear broadcasts on MBC4.
Q. Which notable titles are included in the initial lineup?
A. The lineup features the romantic comedy “My Bias, My Boss”, “The Legend of Kitchen Soldier”, “Filing for Love”, “The Judge Returns”, and “Our Universe”.
