From Screen to Reality: K-Content Destination Boom

From Seoul streets to mountain temples, CJ ENM’s iconic filming locations are transforming into must-visit destinations for global fans Infographic of K-content filming locations It used to be that traveling to South Korea meant street food, palace tours and K-pop concerts. But now? To more and more international travelers, especially younger fans swept up in the Hallyu wave, it’s about something else; walking in the footsteps of their favorite K-content characters. Thanks to the worldwide popularity of CJ ENM-produced dramas and films, filming locations are now more than just sets; they’ve turned into must-visit destinations. Some are iconic, others off the beaten path, but each offers a chance to step into the scenes that touched the hearts of millions. Seoul: Where Storylines and Cityscapes Intersect Scene of Cheonggyecheon Stream from “Marry My Husband” Cheonggyecheon Stream – “Lovely Runner,” “Marry My Husband” At night, this shimmering stream cuts through central Seoul like a cinematic ribbon. Featured in countless dramas, including “Lovely Runner” and “Marry My Husband,” it’s the go-to setting for chance encounters, breakups, and heartfelt reunions. Scene showing neighborhood near Sungshin Women’s University from “Past Lives” Sungshin Women’s University, Seongbuk – Past Lives In the film “Past Lives,” a humble pork restaurant near Sungshin Women’s University becomes a quiet portal to another life. The understated charm of this area mirrors the film’s themes of longing, destiny, and paths not taken. The neighborhood, known for its student-friendly food scene, captures the nostalgia and emotional restraint that defined the film’s global resonance. Beyond the Capital Reunion scene at Hantan River Sky Bridge from “Crash Landing on You” Hantan River Sky Bridge, Pocheon – “Crash Landing on You” This stunning suspension bridge in Pocheon offers breathtaking views of the Hantan River canyon. Fans of the K-drama “Crash Landing on You” will recognize it as the spot where the lead characters shared a pivotal moment, making it a top destination for enthusiasts and nature lovers. Scene of Boryeong Barley Field from “Death’s Game” Boryeong Barley Field, Chungcheong – “Death’s Game” A key location in the drama “Death’s Game,” this vast barley field is associated with rebirth and transformation. As the protagonist embarks on multiple lives, the golden waves of barley create a visually striking metaphor for his journey, making this a meaningful stop for fans. Scene of Songgwansa Temple from “Decision to Leave” Songgwansa Temple, Suncheon – “Decision to Leave” Secluded and surrounded by forest, this centuries-old temple provided the setting for the film “Decision to Leave,” offering breathtaking scenery and deep cultural significance. A hidden gem, the temple invites visitors to experience the same quiet serenity that made it the perfect setting for the film’s introspective moments. Reunion scene at Manhyujeong from “Mr. Sunshine” Manhyujeong, Andong – “Mr. Sunshine” The picturesque wooden bridge leading to Manhyujeong marks where the male lead Eugene Choi made his heartfelt confession of love in the drama “Mr. Sunshine,” a moment etched in K-drama history. The site’s traditional architecture and peaceful surroundings make it a romantic destination for fans. Scene of Gapa Island from “Our Blues” Gapa Island, Jeju – “Our Blues” On Jeju’s southwestern edge lies Gapa Island, the backdrop for the drama “Our Blues.” The island’s rugged landscapes and peaceful atmosphere capture the heartfelt and deeply human stories told in the drama. Its rustic charm and slow pace invite visitors to unplug and reconnect, just like the characters did. K-content filming locations are more than just scenic settings; they become cultural landmarks that bring Korea’s cinematic storytelling to life. As the creative force behind these globally beloved titles, global IP powerhouse CJ ENM is not only shaping the K-content landscape but turning its shooting locations into emotional, cultural, and now physical landmarks for fans worldwide.