CJ ENM’s March lineup delivers romantic comedies, gripping sports action and must-watch K-dramas, featuring top stars and thrilling storylines
The winter chill has faded, and a warm breeze begins to fill the air. As spring quickly approaches, so does CJ ENM’s new content for March.
“The Potato Lab,” a heartwarming romantic comedy perfect for spring, has been generating buzz with the pairing of Lee Sun-bin and Kang Tae-ho. Set in a potato research lab, the love life of a potato researcher begins, where potatoes are the source of laughter and tears.
Can you really insure against heartbreak? “The Divorce Insurance,” a witty office romance, centers around a top-tier insurance company launching an unconventional “divorce insurance” product. Starring Lee Dong-wook from “Tale of the Nine Tailed 1938” and Lee Joo-bin from “Queen of Tears,” the series premieres on March 31.
Also on the way is a thrilling lineup of sports content to shake off the last traces of winter!
The “AFC Champions League Elite 2024/25” brings together Asia’s top football clubs, including Al Hilal SFC, Yokohama F. Marinos and Gwangju FC, in a fierce battle for supremacy, broadcast live on tvN SPORTS. Ultimate Fighting Championship (UFC) Fight Night delivers high-octane matchups for fight fans, featuring former welterweight champion Leon Edwards in a highly anticipated showdown. Meanwhile, the 2025 Association of Tennis Professionals (ATP) Tour promises intense competition as top players Jannik Sinner and Carlos Alcaraz defend their dominance against up-and-coming players eager to shake up the rankings.
A Heartwarming Romantic Comedy Perfect for Spring: “The Potato Lab”
Starring: Lee Sun-bin, Kang Tae-oh
For Kim Mi-kyeong (Lee Sun-bin), potatoes are everything until her world is turned upside down when she meets So Baek-ho (Kang Tae-oh), a rigid perfectionist as frustrating as an overcooked potato. “The Potato Lab” follows two polar opposites as they clash, grow and evolve while working together in a research lab. Set against this unique backdrop, their quirky, heartfelt romance promises laughs and unexpected chemistry. From the creative duo behind “Rookie Historian Goo Hae-Ryung,” the drama is already generating buzz among K-drama fans!
The newly released teaser opens with a serene potato field in full bloom, a stark contrast to the bustling atmosphere of the potato lab.
“Potatoes are science!”
While Kim Mi-kyung proudly boasts of being at the forefront of cutting-edge agricultural research, the reality of researchers struggling in the dirt adds a playful dose of humor. Fresher than a newly picked potato, “The Potato Lab” is a heartwarming and feel-good romance.
Divorce Also Requires Preparation! “The Divorce Insurance”
Starring: Lee Dong-wook, Lee Joo-bin
The biggest crisis of our time: Divorce — can insurance guarantee happiness?!
A team of the brightest minds at a top insurance company is about to launch the ultimate coverage plan: divorce insurance! From the director of “Killing Romance” comes “The Divorce Insurance,” an office romantic comedy that follows the creation of an insurance policy designed to protect people from the unexpected disaster of divorce and secure their future beyond it. This coming-of-age story for adults explores the realities of adulthood and the journey to living life on one’s own terms. Featuring Lee Dong-wook, Lee Joo-bin, Lee Kwang-soo and Lee Da-hee, this star-studded cast, dubbed the “Lee” squad, brings irresistible chemistry to a tale of risk, relationships and happiness guarantees. “The Divorce Insurance” premieres March 31.
The newly released “The Divorce Insurance” teaser shows the creation of a one-of-a-kind insurance policy. Noh Ki-jun (Lee Dong-wook) introduces a non-life insurance product that doesn’t cover earthquakes, fires, or car accidents but divorce. As the narration boldly declares, “Divorce insurance, guaranteeing your happiness,” the teaser highlights its four lead actors’ flawless visual chemistry, heightening the show’s anticipation.
The Battle for Asia’s Strongest Soccer Club: “AFC Champions League Elite 2024/25”
The ultimate stage for Asia’s top soccer clubs is here. The AFC Champions League Elite, organized by the Asian Football Confederation (AFC), brings together the best teams from across the continent in a competition often compared to Europe’s UEFA Champions League. Since its inaugural tournament in 2002, the event has grown into Asia’s most prestigious club competition. The “AFC Champions League Elite 2024/25” is set to be more exciting than ever, with powerhouse clubs like Ulsan HD (Korea), Yokohama F. Marinos (Japan) and Al Hilal SFC (Saudi Arabia) competing for glory. As a stage that showcases both the present and future of Asian soccer, this tournament will feature 16 rounds and is a must-watch for soccer fans worldwide.
The World’s Top Tennis Stars Compete: “2025 ATP Tour”
The ultimate showdown in men’s tennis begins with the 2025 ATP Tour, where the world’s top-ranked players across multiple tournament tiers, including ATP 250, 500, Masters 1000 and the Grand Slam. Throughout the season, players compete to earn ranking points that determine their place in the global standings. The 2025 ATP Tour is drawing major attention as both seasoned champions and emerging talents take to court. Jannik Sinner, Carlos Alcaraz, Stefanos Tsitsipas and Daniil Medvedev are among the top contenders vying for dominance. Fans can catch the action live on tvN SPORTS, starting with the ATP Masters 1000 BNP Paribas Open on March 14, followed by the ATP Masters 1000 Miami Open on March 27.
Where Defeat Brings Tears and Victory Brings Cheers: The UFC Octagon
The world’s biggest Mixed Martial Arts (MMA) stage is coming to tvN SPORTS. As the ultimate MMA competition, the UFC combines disciplines like boxing, wrestling, judo, kickboxing and Brazilian jiu-jitsu, delivering high-stakes battles that have earned it the title of the “modern-day Colosseum.” With Korean fighters like “Stun Gun” Kim Dong-hyun and “Korean Zombie” Jung Chan-sung gaining global attention, UFC’s popularity in Korea continues to soar. Fans can tune in to tvN SPORTS to catch the highly anticipated “UFC Fight Night,” featuring intense matchups between the sport’s top-ranked fighters.
