CJ ONSTYLE Opens Global Mall for K-Lifestyle

CJ ONSTYLE opens its Global Mall in the U.S., Hong Kong and Singapore, leveraging celebrity- and creator-led content to bring K-lifestyle products to global shoppers. CJ ONSTYLE officially opens its Global Mall bringing K-lifestyle to international shoppers and marking the full-scale launch of its global content commerce business. From Beauty to K-pop: Introducing K-lifestyle Through Celebrity and Creator Content The Global Mall showcases Korean products and lifestyle trends across categories including beauty, wellness, fashion, K-pop and CELEBSHOP. A key feature is its ability to connect content showcasing celebrities’ and creators’ favorite products, personal care routines and individual styles directly with shopping opportunities. For international consumers interested in the latest trends in Korea, the mall offers a shopping experience that allows them to discover products inspired by the tastes and lifestyles of their favorite personalities. At the heart of the Global Mall is CELEBSHOP, a space featuring celebrity-curated shopping experiences. CJ ONSTYLE has launched its first dedicated shop featuring actress Ha Ji-won and POUCH24, the beauty brand she founded. Through content featuring Ha Ji-won, a well-known actress in Hong Kong and Singapore, CJ ONSTYLE aims to generate interest in the brand and introduce Korean beauty products to international audiences. Content collaborations with K-pop artists are also planned for later in 2026. Among products gaining early traction are facial devices in beauty, mini Boston bags and other accessories in fashion, and organic matcha in wellness.  Dedicated Global Business Team Established in 2025 to Drive International Expansion CJ ONSTYLE has strengthened its content commerce capabilities in Korea through a business model that connects video content directly with product purchases. In 2025, it established a dedicated global business team and laid the groundwork for international expansion through partnerships with platform operators and retailers in key markets. With the opening of the Global Mall in the second half of 2026, CJ ONSTYLE aims to bring its expertise in content production and product sales from Korea to global markets. Alongside expanding the Global Mall’s service regions, it plans to broaden its touchpoints with international customers through collaborations with local retail partners. Collaborations with Local Retailers in France and the U.S. Expand Offline Reach In addition to the Global Mall, CJ ONSTYLE is expanding access to K-lifestyle products through local offline retail networks. In France, it operates a K-lifestyle shop-in-shop in partnership with E.Leclerc, a major retailer with more than 1,200 stores. In the U.S., it has partnered with K-beauty specialty retailer K-BEAUTY OUTLET to operate stores primarily on the East Coast, with locations in areas including Broadway, SoHo and New Jersey, and is exploring opportunities for further expansion.  In Vietnam, it is expanding sales through Shopee Live, while also planning to reach consumers through physical retail locations, including local multi-brand beauty stores such as Beauty Box. Global Zone at CCFK from October 22 to 24 to Connect with Creators Worldwide CJ ONSTYLE will operate a Global Zone at the Creator Commerce Festival Korea (CCFK), taking place at COEX in Seoul from October 22 to 24, 2026. International creators based in Korea will visit the event to create content, helping CJ ONSTYLE strengthen its connection with creators from around the world. “The trend of discovering and purchasing products through video content is rapidly gaining momentum in global markets as well,” said a CJ ONSTYLE official. “Through diverse content on the Global Mall, we aim to help international shoppers experience K-lifestyle in a more familiar and accessible way.”  Frequently Asked Questions In which countries and regions is the CJ ONSTYLE Global Mall available? A. The service is currently available in three countries and regions: the U.S., Hong Kong and Singapore. CJ ONSTYLE plans to expand into France, Japan and Taiwan by the end of 2026, bringing its reach to a total of six countries and regions. The Global Mall is available at global.cjonstyle.com. What products and content does the Global Mall offer? A. The Global Mall features categories including beauty, wellness, fashion, K-pop and CELEBSHOP. It connects celebrity- and creator-led content showcasing their favorite products, personal care routines and individual styles directly with shopping opportunities.  CELEBSHOP currently features a dedicated shop for actress Ha Ji-won and her beauty brand POUCH24, with content collaborations involving K-pop artists also planned for later in 2026. Beyond the Global Mall, through which channels does CJ ONSTYLE reach international consumers? A. In France, CJ ONSTYLE operates a K-lifestyle shop-in-shop with E.Leclerc. In the U.S., it operates stores primarily on the East Coast through its partnership with K-BEAUTY OUTLET. In Vietnam, it is expanding sales through Shopee Live and plans to establish its offline presence through local retailers such as Beauty Box.