At a Glance
- Partnership Overview: Multi-year strategic content partnership between CJ ENM and Prime Video India.
- Content Volume: Over 100 premium K-content titles to stream over the next two years, including 26 new series.
- Localization Strategy: All new titles will launch with English subtitles and regional dubbing in Hindi, Tamil and Telugu.
- Major Lineup: “Yumi’s Cells” Season 3, “Filing for Love,” “The Legend of Kitchen Soldier,” “My Bias, My Boss” and more.
Leading entertainment company CJ ENM announced that it has signed a strategic content partnership with Prime Video India to expand the reach of its premium K-content in one of the world’s fastest-growing entertainment markets.
■ Connecting with Indian Audiences: Partnership Background
The partnership is designed to meet the rapidly growing demand for Korean content in India while making CJ ENM’s premium content more accessible to local audiences. Through Prime Video India, CJ ENM will roll out both globally successful franchise IPs and upcoming original series, further strengthening the company’s presence in India and expanding the global reach of Korean storytelling.
■ Key K-content Lineup & Localization
To enhance the viewing experience for local audiences, all new titles under the agreement will be available with English subtitles and Hindi, Tamil and Telugu dubbing, allowing viewers across India to enjoy premium Korean content in their preferred language.
| Title | Genre | Global Achievements & Highlights |
|---|---|---|
| Yumi’s Cells Season 3 | Heart-fluttering, relatable romance drama | • Ranked high on streaming charts in 81 countries including the U.S., Brazil and France • First title introduced through the Amazon Prime India partnership • CJ ENM’s flagship franchise IP |
| Filing for Love | Sweet and savage table-turning romance | • Ranked No. 1 in 105 countries globally |
| The Legend of Kitchen Soldier | Military-themed culinary fantasy | • Ranked in the Top 5 on major global platforms including Disney+ (Japan), Rakuten Viki (Americas/Europe) and HBO Max (APAC) |
| My Bias, My Boss | Office coming-of-age romance drama | • Premiered on tvN in Korea (August 3, 2026) & confirmed for Amazon Prime Video’s key lineup |
■ Executive Quotes
“We are pleased to collaborate with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video’s unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”
— Jangho Seo, EVP of Platform Division at CJ ENM
“At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them. The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as ‘Legend of the Blue Sea,’ ‘Prison Playbook,’ ‘Mother’ and ‘A Practical Guide to Love’—all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content.”
— Manish Menghani, Director and Head of Content Licensing, Prime Video India
“Building on our strong global relationship with CJ ENM and the deal announced last year, we’re excited to deepen this collaboration with a sharper focus on India. The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
— Shilangi Mukherji, Director and Head, SVOD Business, Prime Video India
■ FAQ
Q. What are the key titles included in this strategic partnership?
A. The slate kicks off with “Yumi’s Cells Season 3,” which topped charts in 81 countries, and includes global hits like “Filing for Love,” “The Legend of Kitchen Soldier” and the new romantic comedy “My Bias, My Boss.” In total, over 100 premium K-content titles, including 26 new series, will be released over the next two years.
Q. How is CJ ENM enhancing the viewing experience for Indian audiences?
A. To significantly lower the language barrier and cater to diverse regional preferences, all 26 new titles will feature English subtitles alongside high-quality dubbing in three major regional languages: Hindi, Tamil and Telugu.
Q. What is the strategic significance of the Indian market for CJ ENM?
A. India is one of the world’s most dynamic and fastest-growing entertainment markets, showing an undeniable surge in demand for K-content. This partnership allows CJ ENM to deeply connect with millions of new viewers and accelerate its global expansion strategy.
■ About CJ ENM
CJ ENM is a leading entertainment company founded in Korea in 1995. CJ ENM’s entertainment division has been continuously shaping the next chapter of K-culture within the global entertainment industry, spanning media content, music, film and performing arts. CJ ENM has created, produced and distributed globally acclaimed content, including Oscar-winning film “Parasite,” Tony Award-winning musicals such as “Kinky Boots,” hit TV series such as “Queen of Tears,” globally successful music competition show “I Can See Your Voice” and more. CJ ENM is further pursuing opportunities to develop talent such as leading K-pop boy group ZEROBASEONE and global rookie sensation ALPHA DRIVE ONE. United under the slogan “We live to discover Untold Originals,” CJ ENM has three major production and distribution studios: a drama production powerhouse Studio Dragon, U.S.-based studio FIFTH SEASON and K-OTT content production studio CJ ENM STUDIOS. It also operates No. 1 K-content platform TVING and global K-pop content platform Mnet Plus. CJ ENM also presents KCON, world’s No. 1 K-lifestyle Festival, and MAMA AWARDS, world’s No. 1 K-pop Awards, in order to bring K-culture experiences to people all over the world. To learn more about CJ ENM, please visit: http://www.cjenm.com.
■ Related Links & Contact
- CJ ENM Official Website: https://www.cjenm.com/en/
- Prime Video: https://www.primevideo.com
