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Inside bibigo’s Expansion Strategy in Europe
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CJ’s Global Leadership Pathway
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Enjoy bibigo’s samgyetang and naengmyeon dishes before the summer ends. The summer season is marked by its long days and unbearable heat – especially when soaring temperatures wreak havoc on our comfort and productivity. As this fiery season comes to an end, let’s take a look at some classic Korean dishes packed with bold flavors and energy-boosting benefits that you don’t want to miss in these final days of summer. Fighting Fire With Fire As the summer draws to a close, “samgyetang” is one meal you can’t go without. This culinary mainstay features chicken stuffed with wholesome ingredients such as rice, fresh ginseng, garlic and jujube, a fruit commonly used in traditional medicine. Contrary to many popular summer dishes, samgyetang is served hot, underlining the collectively held belief known as “yi yeol chi yeol,” translated as “fight fire with fire.”  These high-protein, nutrient-dense foods provide energy during hot and sweaty summer days, effectively recharging the body. When prepared from scratch, samgyetang is very time-consuming and requires specialized ingredients. However, CJ CheilJedang’s global food brand bibigo has simplified samgyetang, allowing consumers to cook a delicious, homestyle meal in only five to seven minutes. The bibigo samgyetang products are not only easy to prepare, but also contain the same quality ingredients that Korean cuisine connoisseurs know and love, including chickens raised in Korea, glutinous rice, ginseng and a rich broth. Bibigo’s nurungji(scorched rice) samgyetang takes these flavors a step further. As the name suggests, this product is packed with nurungji and oats along with whole chicken legs and shredded chicken tenderloin, making it a nutritious meal. Whether you’re in the mood for classic samgyetang or prefer the heartier nurungji variety, CJ CheilJedang takes care to create mouth-watering meals in minutes, prepared with only the best ingredients to leave consumers feeling energized and satiated. An Icy Remedy for Summer Heat Another must-try summer dish is “naengmyeon,” which challenges the conventional image of the typical hot broth noodle dishes.  Naengmyeon, a cold-broth noodle dish, offers a refreshing alternative. Originally enjoyed in the winter, naengmyeon has become a popular summer staple meal, ideal for beating the heat.  Naengmyeon comes in several distinct varieties, including Pyongyang naengmyeon and Hamhung naengmyeon, each drawing its name from a region in North Korea where the meal is famous among locals. Both of these variations boast their own set of flavors unique to their geographical origins. Backed by CJ CheilJedang’s home meal replacement (HMR) technology and know-how, bibigo’s lineup of naengmyeon products offer convenient, restaurant-quality meals that capture the essence of each respective naengmyeon dish.  Bibigo’s Pyongyang naengmyeon is made with buckwheat noodles, utilizing the distinct aroma and savory flavor of buckwheat hulls. Once cooked, these noodles are paired with a light, chilled broth made from vegetables and brisket, creating a refreshing yet rich broth flavor. For an extra refreshing experience, this broth can be slightly frozen to form pockets of ice. The dish is then topped off with large pieces of boiled brisket, adding another dimension of flavor and texture.  Unlike Pyongyang naengmyeon, bibigo’s Hamheung naengmyeon isn’t served in broth. Instead, the noodles, made from a mixture of buckwheat and potato starch, are mixed with a sweet, vinegary and spicy sauce containing a blend of five fruits and vegetables. After the noodles and sauce are thoroughly combined, the dish is garnished with soft chunks of brisket.  From the texture of the noodles to the depth of flavors, bibigo is bringing the authentic taste of summer in Korea straight to your kitchen table. 
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