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CJ Group Chairman Visits UK to Drive Global Expansion into Europe
2025.09.26

02

The Partnership Behind the Buzz: CJ ENM, Park Chan-wook, and ‘No Other Choice’ 
2025.09.25

03

Expanding bibigo’s Reach Amid the Rise of K-Food in Japan
2025.09.29

04

CJ ENM and Warner Bros. Discovery Ink Strategic Partnership
2025.10.16

05

Why Is CJ Foods Making bibigo Mandu in Australia?
2025.10.02
From August 29 to September 4, the most recent Olive Young Sale revealed how fast K-beauty is evolving—shaped by new consumer interests and shifting skincare priorities. Key Trends to Watch: Ingredient Beauty – Searches surged for targeted skincare actives like PDRN (+695%), Peptides (+72%) and Niacinamide (+65%), showing how consumers are embracing a slow-aging approach tailored to their skin concerns. Beyond the Face – Performance-driven hair and body care products are gaining popularity as self-care routines expand from head to toe. During the sale, searches for scalp products such as ampoules, tonics, and serums increased by over 80% compared to last year. Popular haircare items included: LABO-H Scalp Strengthening Hairline Ampoule lilyeve Grow Turn Ampoule vivelab Revive Therapy Hair Scalp & Brow Ampoule On the body care side, functional products highlighting key ingredients also saw strong demand, including: nutseline Aroma Nut Slim Fit Body Guasha Serum BEYOND Bodytamin Body Lotion In line with this trend, brands like growus, W.DRESSROOM and EGA also launched hand creams providing SPF protection and anti-wrinkle benefits. Mask Cleansers – This new format, applied like a mask for cleansing and skincare benefits, saw a 1700% jump in searches. Next-gen Sun Care – lightweight formats like sun gels, serums, and ampoules are reshaping the SPF category, blending protection with skincare benefits. For more information on the latest K-beauty products, visit Olive Young Global. 
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