Olive Young has partnered with Gabona, a Poland-based beauty distributor with experience in introducing international brands to the European market, to distribute selected Olive Young private brands in Europe, starting with Poland and gradually expanding to other European markets.
Under the partnership, Gabona will manage the local distribution and commercialization of three Olive Young private brands — BIOHEAL BOH, BRINGGREEN, and COLORGRAM — across retail channels in Poland, with a phased rollout planned for additional European countries.
Each brand will be introduced with its existing positioning. BIOHEAL BOH is positioned within the dermocosmetic segment, combining skincare technology with a clinically oriented approach. BRINGGREEN focuses on plant-based skincare solutions for sensitive and problem-prone skin. COLORGRAM offers trend-driven makeup products designed for ease of use and everyday application.
This partnership marks a step in Olive Young’s broader effort to improve access to its private brands for consumers outside Korea, while enabling Gabona to expand its K-beauty portfolio in Europe through a structured, long-term distribution model.
