The new omnichannel wellness lifestyle brand expands the K-beauty leader’s portfolio, with a focus on health and wellness tailored to today’s consumers
Well-being has become deeply embedded in everyday life — reflected in the rise of everyday fitness trends and more mindful, health-conscious lifestyles. Amid this shift, consumer attention is moving from “well-being,” traditionally focused on physical health, toward “wellness,” a more holistic concept that also considers social and environmental factors.
With self-care gaining traction, Olive Young is expanding its health and wellness offerings. Last year, sales in Olive Young’s “inner beauty care” category, featuring ingredients such as retinol and glutathione, increased over 140-fold. In response to this growing demand, the company is broadening its assortment of protein supplements, wellness drinks, and energy shots.
Building on this momentum, the company is launching “Olive Better,” positioning it as South Korea’s first omnichannel wellness lifestyle brand.
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