New “Live Delicious” videos show people enjoying Korean cuisine with bibigo products in various scenarios and everyday routines.
CJ CheilJedang’s global K-food brand bibigo is introducing consumers around the world to its new campaign: “Live Delicious.”
“Life tastes bibi-better when you Live Delicious”: New Campaign Spreads “Live Delicious” Message Globally
CJ CheilJedang has announced the launch of a digital campaign celebrating bibigo’s new brand slogan “Live Delicious,” spanning global markets including South Korea, the U.S., Japan, Europe, China and Thailand.
Carrying the central theme “Life gets bibi-better when you Live Delicious,” the campaign showcases an assortment of captivating short videos depicting diverse individuals relishing bibigo products in various scenarios and everyday routines. These visuals, set in a spectrum of situations like family get-togethers, friendly meals, and hassle-free dinners at day’s end, mirror both the core essence of bibigo items and the fulfilling lifestyle moments they inspire.
Region-specific “Live Delicious” Brand Awareness Activities Set for Mid-October
In addition, the campaign incorporates region-specific brand awareness initiatives. In the U.S., CJ will utilize its ongoing partnership with the Los Angeles Lakers, established since 2021, to boost the campaign. In Japan, customers purchasing bibigo products stand a chance to win a trip to South Korea, alongside bibigo food trucks making appearances at chosen local Japanese festivals. In Thailand – a market that the company entered earlier this year – there will be numerous pop-up stores and stalls spotlighting delightful Korean street foods, such as bibigo Tteokbokki.
To see the new “Live Delicious” campaign videos in full, visit [LINK].
