K-food’s growing global popularity is being driven by the international success of K-dramas, where visually rich food scenes are introducing Korean cuisine to new audiences
From the roasted sweet potato craze to the trending “tent-style” pocha eateries across Manhattan, Korean food has moved beyond a passing fad to become a global cuisine in its own right. And a major force behind this expansion has been K-content.
From the gimbap in “KPop Demon Hunters” to the gochujang butter bibimbap in “Bon Appétit, Your Majesty,” Korean dishes woven into on-screen storytelling have sparked curiosity among global audiences. That interest often extends beyond the food itself, fueling broader engagement with Korean culture.
Among these, the drinking culture frequently depicted in K-dramas — from chimaek to scallion pancakes with makgeolli — is often named as one of the experiences global audiences most want to have when visiting Korea. Capitalizing on this growing cultural momentum, CJ Foods is set to launch “Jari,” its premium spirits brand, in the U.S. market soon.
Korean food has clearly won over consumers around the world, evolving from a trend into a lasting cultural force. What’s driven that rise, and where does it go from here? Watch the video below to learn more.
Visit CJ Newsroom’s official YouTube channel to explore the latest trends through our “TREND CODE” series.
