CJ ENM rolls out new tvN dramas and World Baseball Classic coverage across tvN SPORTS and TVING
CJ ENM is ushering in the spring season with a fresh lineup of highly anticipated content this March.
tvN’s new drama “Mad Concrete Dreams” premiered on March 14. The series has already generated strong anticipation, marking Ha Jung-woo’s return to the small screen after 19 years. He stars alongside acclaimed actors Lim Soo-jung, Kim Jun-han, Jung Soo-jung, and Shim Eun-kyung.
Also in the lineup is the romance thriller “Siren’s Kiss,” which follows an insurance fraud investigator who relentlessly pursues the truth behind a woman suspected in the case. Park Min-young, known for her scene-stealing performances, transforms into a mysterious and alluring art auctioneer. The series premiered on tvN on March 2.
For sports fans, the 2026 World Baseball Classic — one of the world’s most prestigious international baseball tournaments — kicked off on March 5 and aired live on tvN SPORTS and TVING. With 20 nations competing, the tournament brought together the world’s top players as they battled for the championship and national pride.
A High-Stakes Survival Thriller: ‘Mad Concrete Dreams’
tvN’s new drama “Mad Concrete Dreams” follows Ki Su-jong (Ha Jung-woo), a cash-strapped landlord drowning in debt who becomes entangled in a fake kidnapping scheme to protect his family and his property, the Seyun Building. Set against the backdrop of Korea’s real estate market, the series explores the greed and conflicts surrounding property ownership through an intense survival narrative.
The newly released teaser opens with Ki Su-jong, who has stretched his finances to the limit with massive loans in order to become a landlord, taking on multiple part-time jobs to cover the interest. Pushed to the brink of financial ruin, he even dips into his daughter’s study abroad fund, sparking conflict with his wife, Kim Seon (Lim Soo-jung).
At this critical moment, his friend Min Hwal-seong (Kim Jun-han) presents a dangerous proposition. Desperate for cash, Ki Su-jong puts on a black mask and becomes entangled in a suspicious scheme.
Tension escalates as strange events begin to unfold inside Seyun Building, further complicated by the arrival of a formidable antagonist, Yo Na (Shim Eun-kyung). As the stakes rise, the question remains — will Ki Su-jong be able to protect both his property and his family?
“Mad Concrete Dreams” premiered on March 14.
A Romance Thriller: ‘Siren’s Kiss’
tvN’s new drama “Siren’s Kiss” premiered on March 2. The romance thriller explores a tangled web of relationships surrounding Han Seol-ah (Park Min-young), an art auctioneer whose past lovers have all met untimely deaths. As suspicions grow, Cha Woo-seok (Wi Ha-joon), an insurance investigator relentlessly pursues the truth behind her identity, while startup CEO Baek Jun-beom (Kim Jung-hyun) is determined to win her over.
The story begins when insurance fraud investigator Cha Woo-seok heads to Royal Auction after receiving a tip about a suspected insurance-related murder. Before he can learn the details, a gruesome tragedy unfolds: the informant, Kim Yun-ji (Lee Elijah), falls to her death from the building’s rooftop.
Suspicious of both the fatal plunge and the initial tip, Cha Woo-seok begins gathering clues that lead him to chief auctioneer Han Seol-ah, the victim’s fierce rival. He soon uncovers a chilling pattern — Han Seol-ah’s former lovers had all taken out large life insurance policies naming her as the beneficiary, only to cancel them shortly before their deaths.
Convinced that Han Seol-ah may be at the center of a string of deaths tied to insurance payouts, Cha Woo-seok closes in on her, setting off a tense psychological game of cat and mouse as she struggles to keep her secrets hidden. What truth is the mysterious auctioneer concealing?
Global Baseball Fever: The 2026 World Baseball Classic
One of the world’s premier international baseball tournaments kicked off on March 5, bringing together top-tier players from 20 countries, including Major League Baseball stars. Led by manager Ryu Ji-hyun, Team Korea entered the 2026 World Baseball Classic aiming for a medal finish with a strong roster that included Lee Jung-hoo, So Hyeong-jun, Moon Bo-gyeong, Jahmai Jones, and Shay Whitcomb.
On March 9, Team Korea secured a dramatic 7-2 victory over Australia in its final Group C preliminary match, clinching a spot in the quarterfinals. The win marked Korea’s first trip to the WBC quarterfinals in 17 years, returning to the stage for the first time since 2009. All eyes were on their highly anticipated quarterfinal matchup against the top seed from Group D on March 14 in Miami.
Running through March 17, the 2026 WBC aired live on tvN SPORTS and TVING. TVING enhanced the viewing experience with a fandom-focused broadcast featuring celebrity hosts and “2026 WBC Live Field,” a first-of-its-kind live pregame show broadcast directly from the stadium to bring the atmosphere to viewers at home. The platform also introduced interactive features such as a commentator-free on-site audio, real-time in-game chat, and multi-view streaming to create a more immersive viewing experience.
