bibigo, the No. 1 Korean food brand in the U.S., is thrilled to announce its role in helping thousands of fans celebrate Korean culture at KCON LA 2025. The event, which brings together music, food, fashion and immersive activations, was held Aug. 1-3 at Crypto.com Arena and Los Angeles Convention Center.
bibigo products that made an appearance at KCON LA 2025
During the celebration, bibigo delighted fans with several fun activities at the bibigo booth.
- A food sampling zone, where attendees can try the newly launched bibigo Beef Bibimbap, bibigo Mini Wontons and bibigo Sesame Seaweed Snacks. There will also be chances to win prizes such as bibigo Sticky White Rice and bibigo sauces (Gochujang and Korean BBQ).
- The “Take a Photo with SEVENTEEN” TikTok challenge, where fans can use a special photo frame of world-renowned K-pop group SEVENTEEN to create and share their own 4-cut photos.
- And dedicated bibigo photo zones, where KCON attendees can capture and share memories.
The bibigo brand, which is brought to U.S. consumers through CJ Foods and its U.S.-based affiliate CJ Schwan’s, has served as a longtime sponsor of KCON events. KCON provided the brand with the opportunity to engage with Korean-culture enthusiasts and share the brand’s offerings and authentic flavors.
