[CJ For Tomorrow] illustrates examples of CJ’s ESG management philosophy, which aims to create a sustainable future while developing a natural environment and industrial ecosystem in a balanced way.
CJ Olive Young, which develops wholesome health and beauty routines, is also at the forefront of developing a beautiful cycle that protects the environment. We are conducting a customer-participatory campaign utilize used cosmetic containers as new resources, and we are now launching the CJ Olive Young Special Beauty Cycle, which is promoting the development of a virtuous cycle system for empty cosmetics bottles.
CJ Olive Young is diligently building a system utilizing cosmetic containers as new resources, and to provide customers with the pleasure of engaging in meaningful environmental conservation in their daily lives. We intend to further encourage the collection and recycling of empty bottles by linking the ‘Beauty Cycle’ campaign with the ‘Olive Young Clean Beauty’ campaign and our own mobile live broadcast ‘Olive’, and by gradually increasing the number of outlets involved in the campaign.
Cho Yun-gyeong, CJ Olive Young ESG Management Team
CJ Olive Young is accelerating the establishment of a virtuous cycle system for empty cosmetic bottles by launching the BEAUTY CYCLE campaign, which collects and recycles empty cosmetic bottles from its largest flagship and local outlets.
The Beauty Cycle campaign is a customer-participatory initiative that uses empty cosmetic containers as new resources. Since around 90% of cosmetic containers are difficult to recycle when disposed of in standard household recycling containers, we intend to increase the collection rate of empty bottles and promote recycling by installing easily accessible collection boxes in Olive Young retail locations.
Plastic bottles of skin care, hair care, body care, cleansing, and dental care products can be collected, as can bottles of cosmetics not sold by Olive Young. It is easy to participate in the campaign. All you have to do is remove the label from the used cosmetic container before placing it in the collection box provided at an Olive Young outlet. The collection boxes have been installed in 20 of the most prominent regional stores in Korea so far.
Furthermore, an extra-large empty bottle collection box was installed in the lounge of CJ Olive Young’s headquarters to commemorate Earth Day on April 22 and encourage employees to easily participate, and the Beauty Cycle Campaign was conducted with the participation of executives and employees. The empty bottles collected with the participation of executives and employees will be upcycled as eco-friendly goods, along with the empty bottles disposed of by customers this year.
