Olive Young debuts largest men’s grooming-dedicated concept store in Seoul
A new 3-story Olive Young signature store has opened in Hongdae, Seoul, one of Korea’s most vibrant districts known for a high concentration of male consumers in their 20s and 30s and a global customer base. Spanning approximately 330 square meters (per floor) near the artistic and energetic spirit of the Hongdae Playground area, the store brings a bold new concept to the heart of K-beauty culture.
The first floor features the largest-ever “Men’s Edit” zone, a dedicated space for men’s grooming and wellness alongside the popular sportswear brand HDEX. This is not just a beauty section: the zone offers a comprehensive curation that spans skincare, haircare, deodorants, protein supplements, and vitamins tailored to men’s lifestyle and wellness needs. A “Men’s Solution” zone also allows visitors to test styling with fragrance, hair, and makeup products directly in-store.
The second floor is dedicated to color cosmetics, while the third floor caters to global K-beauty fans with a curated selection of sheet masks and popular skincare items. To enhance the shopping experience for international customers, the store is staffed with multilingual beauty advisors fluent in English, Chinese, and other languages, and even features a dedicated checkout area for global visitors.
Reflecting Olive Young’s latest evolution into a full-fledged beauty playground, the store also integrates cutting-edge personalization tools like a “Skin Scan” machine and immersive K-pop-inspired retail elements, delivering a one-of-a-kind beauty destination that blurs the lines between culture, wellness, and entertainment.
