CJ Olive Young Collaborates with Sanrio

What was once considered overly cute has evolved into a true style statement and OLIVE YOUNG’s latest collaboration captures that shift in a distinctly Gen Z way Poster of Olive Young x Sanrio “Love Summer” collaboration Teaming up with Sanrio under the theme “Love Summer,” OLIVE YOUNG is launching its first-ever company-wide character collaboration on July 1.Over 200 exclusive products—developed in partnership with 32 K-beauty and wellness brands—will be available both in OLIVE YOUNG stores and on the Olive Young Global website and app. Olive Young x Sanrio Characters’ Love Summer collaboration store display Throughout the month of July, OLIVE YOUNG stores will be transformed with special Tanned Edition illustrations of Sanrio Characters from product displays and shopping bags to staff uniform badges. Six beloved characters —Hello Kitty, My Melody, Pochacco, Pompompurin, Cinnamoroll, and Kuromi—have been reimagined in OLIVE YOUNG-exclusive designs inspired by summer themes like beach scenes and picnics. This is the first time that the full lineup of Sanrio Characters has been featured in a Tanned Edition as part of a brand collaboration.Well-loved characters and familiar items are reimagined with new scale and storytelling when experienced at OLIVE YOUNG. This collaboration showcases OLIVE YOUNG’s signature product strategy delivering not just products, but curated experiences.