A new landmark for K-beauty innovation, blending community and curated shopping
CJ Olive Young has revealed that its upcoming store, “Olive Young N Seongsu,” will open on November 22 at the Factorial Seongsu building near Seongsu Station in Seoul. Known for its youthful and trendy atmosphere, Seongsu is the ideal setting for Olive Young to present its vision for the future of K-beauty.
“Olive Young N Seongsu” is the first location of Olive Young N, a new retail store designed to offer customer experiences unlike any other health and beauty destination. The name was strategically chosen to reflect the infinite expandability of words beginning with the letter N. It embodies concepts such as “New” and “Next” to symbolize Olive Young’s future-orientated mindset, “Nest” to signify the nurturing of fresh brands and trends, and “Network” to highlight the importance of relationships with customers and partners. These elements underscore the limitless potential and core values that Olive Young aims to embody.
On October 25, specially designed banners were installed outside the Factorial Seongsu building, where the construction is taking place, generating excitement and unveiling the identity of the new store for the first time.
The store spans five floors, each designed to offer specialized customer experiences. The first floor will be dedicated to immersive experiences, creating a space focused on engagement and interaction. The store will feature a dedicated pop-up space and an exclusive “Olive Young Branding Goods Shop,” where customers can find unique merchandise available only at Olive Young N Seongsu.
The second and third floors will showcase carefully curated beauty and health products, allowing customers to explore a selection presenting Olive Young’s advanced curation capabilities in depth. The fourth and fifth floors will feature a lounge for Olive Young members and a networking space designed to foster collaboration with partner brands.
An Olive Young representative said, “We aim to open an innovative retail store that will serve as a new landmark in Seoul, showcasing the ‘healthy beauty’ that Olive Young embodies,” adding, “We are committed to driving retail innovation to further the global expansion of the K-beauty ecosystem.”
