– The delivery food brand offers popular Korean meals made with CJ’s bibigo products through Uber Eats, Deliveroo and Just Eat
– CJ runs a pop-up in Shoreditch to showcase the delivery menu along with its K-food products sold in retail channels across the country
CJ Foods, a business unit of South Korea-based CJ CheilJedang, launched an online delivery food service “bibigo to go” to introduce their delicious Korean menu to British consumers. The service is available on Uber Eats, Deliveroo and Just Eat and was developed by – and is operated in partnership with – Peckwater Brands, a UK delivery franchise and virtual brand company.
The menu includes popular Korean foods such as Mandu (Korean dumpling), Korean-style fried chicken, Bibimbap, fried rice, Japchae noodles, Tteokbokki, Kimchi and Korean sauces as well as fries, topped with Korean flavors. All menu items are made with CJ’s bibigo Korean food products. CJ Foods plans to change the menu every six months based on consumer preferences.
The company also runs a bibigo pop-up in Shoreditch, London during November 2023 to give consumers firsthand experience of its Korean food products. The shop sells the bibigo to go delivery menu and other bibigo products such as plant-based Mandu, Gimbap, Kimchi spring rolls and so on. Visitors can take Instagrammable selfies at the photo booth with a “Bapsang (traditional Korean dinner table)” background and enjoy promotional goodies and events. There will also be showcase sessions for retail buyers. Buyers will be invited to join the event at the Pop Up to see and taste what bibigo has to offer to their customers.
“With the rising popularity of K-culture, a growing number of consumers in the UK are looking to enjoy a taste of K-food,” said Hank Shin, Head of UK Business at CJ Foods. “We believe the convenient bibigo to go delivery service and Pop Up will be great platforms for consumers to experience our delicious K-food products.”
CJ Foods established its UK subsidiary in 2022 to expand the business in Europe. Under the bibigo brand, it offers a wide range of tasty Korean food products to UK consumers through many retail channels including ASDA and Ocado. Starting with the UK, CJ Foods aims to spread the taste of Korean cuisine across Europe.