CJ Olive Young announced on April 29 that it will open the first standalone store for its healthy snack brand, Delight Project, in Busan’s Haeundae district on April 30.
Launched in January 2021, Delight Project is Olive Young’s signature wellness snack brand, offering a range of Korean healthy snacks. Popular items like Bagel Chips and Honey Yakgwa have gone viral on social media as must-buy souvenirs for Korean tourists, driving rapid sales growth. Over the past three years, sales for the brand from foreign visitors to Korea have increased by an average of 30 times annually.
The Delight Project Haeundae will showcase the full lineup of Delight Project products and feature a “Tasting Bar” where visitors can sample snacks on-site. Exclusive items will be available only at the Haeundae store, including the Haeundae Palmier Carre Gift Collection. Visitors can also try local-inspired snacks such as the Seed Hotteok Dalgona, and the Honey Mustard Bagel Chips.
An CJ Olive Young spokesperson commented, “Haeundae is a must-visit destination, making it the perfect place to launch our first Delight Project store and share the best of Korean healthy snacks with the world.”
