CJ ENM Showcases Global IP Leadership at Busan Content Market

CJ ENM spotlighted its global IP portfolio at BCM 2026, from drama and entertainment titles to co-production strategies, format exports and AI-driven advertising At a Glance Proving global IP powerhouse capabilities with a diverse portfolio spanning drama and entertainment Sharing global content strategies and production expertise through participation in the BCM Academy and Conference Highlighting global expansion strategies for “Syncro Game,” “Infinite Loop” and the hit series “Dear X” CJ ENM participated in the 20th Busan Content Market (BCM 2026), Asia’s largest content market, and showcased its competitiveness and vision as a global IP powerhouse. CJ ENM successfully wrapped up its participation in BCM 2026, where it showcased the global competitiveness of K-content and its vision for the future to international media executives and industry professionals. Beyond sharing milestones in format exports and global ventures, CJ ENM shared its strategic know-how on international co-productions, engaging with industry leaders and the next generation of creators to help chart the future direction of the K-content landscape. During the event, CJ ENM showcased a diverse range of its IP across genres to global industry leaders from Asia, Europe, North America and Latin America. Key highlights included the dramas “My Bias, My Boss,” “The Ordinary Jackpot” and “Make Me Tingle.” In addition to the IP showcase, the 2nd Asia Short-form Drama Awards (ASDA) was held at the Open Stage on the afternoon of the opening day to discover and celebrate emerging talent in the short-form content sector, which has rapidly emerged as a blue ocean in the global media market. During the ceremony, “Love in My Hands,” released last September as the inaugural original title from CJ Group’s in-house venture Shortnapse Studio, won the Innovation Award. At the BCM Academy, which facilitates engagement with the next generation of creators through expert-led sessions, CJ ENM shared its strategic insights on international co-production and successful global format exports. Through these sessions, CJ ENM reaffirmed the significant growth potential and competitive edge of K-content in the global market. CJ ENM Executive Producer Park Hee-yeon discussed global variety show production, sharing insights into the making of “Syncro Game” and “Infinite Loop,” a co-production with Japan’s TBS. “In the past, the industry standard was to export finished programs or formats for local remakes,” Park noted. “However, we are now evolving toward a co-production model where we collaborate with global partners from the initial planning stage. This approach allows us to incorporate local insights and viewer preferences, ultimately strengthening our competitive edge in the global market.” Studio Dragon Chief Producer Kim Ryoon-hee presented global content distribution and marketing strategies under the theme “Global Strategy for Dear X.” She shared key success stories in expanding the global reach of “Dear X,” including strategic collaborations with streaming platforms, dedicated TVING brand zones and simultaneous global release strategies. Released last November, “Dear X” achieved remarkable global success, ranking No. 1 in new paid subscriber contributions for five consecutive weeks. As the inaugural title for TVING’s global brand zone, the series topped charts in 108 countries, including the U.S., the U.K. and Brazil, and secured a leading position among Asian content on HBO Max across 17 Asia-Pacific markets. Its global momentum continued with a five-week No. 1 streak on Rakuten Viki in the U.S., Brazil and the U.K. and a peak at No. 1 on Disney+ Japan, while on STARZPLAY in the Middle East, it reached No. 2 and was named a “Best of 2025” title. The series’ global visibility was further amplified with a promotional showcase in New York’s Times Square. CJ ENM Head of the Advertising & AI Solutions Team Chu Yeung Ju participated as a panelist in the BCM Conference session “The AI Era: From Product Placement to Generative PPL.” During the session, she shared insights on the future of PPL, highlighting how AI technology is transforming traditional product integration into a dynamic, generative process. A CJ ENM representative said, “As global interest in K-content continues to grow, we saw strong on-site enthusiasm for CJ ENM’s content and engaged in meaningful exchanges with a wide range of international companies throughout BCM. We remain committed to discovering and showcasing distinctive content that further strengthens the competitive edge of K-content on the global stage.”