CJ Foodville partners with Singapore’s Royal T Group to expand TOUS les JOURS’ presence in the Singaporean market, with plans to open its first store later this year
CJ Foodville’s TOUS les JOURS has announced that it has signed a Master Development Agreement (MDA) with Singapore-based Food and Beverages company Royal T Group. Through this partnership, the first store will open this year, with plans to expand to key locations. The agreement marks a major step in expanding TOUS les JOURS’ presence globally, solidifying its status as a leading K-bakery brand in eight international markets.
Singapore boasts one of the largest economies in Asia, with a GDP per capita of approximately 90,000 USD. The market is known for high income and well-developed dining culture.
Due to its multicultural nature and diverse array of food cultures, Singapore is a key Southeast Asian market to drive growth throughout the region. CJ Foodville aims to establish a strong presence in the Singaporean market by partnering with local businesses that have outstanding restaurant expertise and solid infrastructure.
The Royal Tea Group, a key MF partner of TOUS les JOURS, is a company with over 100 locations across Southeast Asia. The Royal Tea Group’s extensive expertise in the Singaporean market is set to bolster TOUS les JOURS’ expansion efforts in the region.
TOUS les JOURS plans to open its first store later this year offering a diverse range of baked goods and establish itself as a “premium lifestyle bakery.” The store will feature everything from desserts and snacks to hearty breads, catering to the local dining habits. Additionally, TOUS les JOURS aims to create local signature products baked with premium ingredients to appeal to Singaporean food preferences.
In Asia, TOUS les JOURS has already established itself in Indonesia, Vietnam, Mongolia and Cambodia. Meanwhile, on the other side of the world, TOUS les JOURS has established its brand presence in North America, particularly within the United States and Canada. The company plans to build on this momentum in Asia by focusing on its new venture in Singapore.
