Olive Young, Korea’s leading beauty and health retailer, is set to launch a dedicated wellness-focused store concept, Olive Better, in January 2026. The new brand expands on Olive Young’s “All Live Young” philosophy, which embraces not only physical beauty but also inner health and holistic wellbeing.
As a key driver of the global K-Beauty wave with more than 20 years of category-curation expertise, Olive Young is leveraging its extensive online and offline customer data and omnichannel capabilities to introduce a new business aligned with the rapidly growing wellness trend, one that celebrates authentic, healthy beauty from the inside out.
Olive Better is designed for wellness-focused customers in their mid-20s to mid-30s who seek a more balanced, health-forward lifestyle. It offers a curated mix of wellness goods—including inner-beauty foods and healthy snacks, nutritional and workout supplements, fitness gear, aromatherapy and dermacosmetics, sleep products, and oral-care essentials—to support mindful routines throughout the day.
The first Olive Better store will open in Gwanghwamun, one of Seoul’s major business districts, with a second location to follow in Gangnam. By placing stores in high-traffic areas frequented by employees in nearby offices, locals, and international visitors, OLIVE YOUNG aims to make wellness products a natural part of customers’ daily routines, whether on the way to work or during everyday errands.
Olive Better will also launch on the Olive Young app and website. This digital experience will recommend products tailored to each user’s lifestyle and wellbeing needs, while also offering personalized routine reminders to support ongoing wellness habits.
