From Watching to Experiencing: CJ 4DPLEX’s Soaring Global Rise

CJ 4DPLEX has led the growth of the special-format theater industry, expanding 4DX and SCREENX screens across the world The culture of movie-going is evolving from simple viewing to fully immersive experiences. In the past, audiences were limited to watching the world on the screen. Today, however, specialized formats such as 4DX and SCREENX have become more mainstream, offering audiences the sensation of stepping into the shoes of the film’s characters. CJ 4DPLEX, the creator of the world’s first 4DX technology, is leading this industry shift. First introduced at CGV Sangam in 2009, 4DX has now expanded to 775 screens across 70 countries, while SCREENX has expanded to 463 screens in 51 countries. From Hollywood blockbusters to live K-pop concert films, CJ 4DPLEX is shaping the global market with a diverse slate of content. In the first half of this year, it generated more than 55 million USD at the domestic box office, marking a 47% increase. Building on this momentum, the company continues to expand across Japan and Europe as well. The evolution of theaters is all about maximizing the sense of immersion to bring viewers into the worlds of the movies. Visit CJ Newsroom’s official YouTube channel and explore the latest trends through our “TREND CODE” series.