Establishing a ‘Tech-Content Collaboration Model’ with Google AI Technology
- Successfully Hosted ‘AI Culture TALK’ at CGV Yongsan on April 30: Presenting a New Production Paradigm with the Feature Film
- Hybrid Production Driven by AI-Generated Backgrounds: Completing Filming in Just 4 Days via Location-Free Shooting
- Enhancing Production Quality through Google AI Collaboration… Utilizing Cutting-Edge Solutions Including ‘Imagen,’ ‘Nano Banana,’ and ‘Veo’
- Building a Sustainable AI Ecosystem: Integrating AI Creators and Technology through the Strategic ‘AI Content Alliance’
CJ ENM is set to redefine the landscape of AI-driven content by unveiling a new production paradigm through its latest feature film, which utilizes an AI-hybrid approach—integrating live-action with AI technology—across every single frame.
On April 30, CJ ENM hosted the ” CJ ENM 2026 AI CULTURE TALK” at CGV Yongsan IPARK Mall in Seoul, under the theme “Synergy of Innovation: Cinema Created with AI, “The House.” The event featured the world premiere of the AI-hybrid feature film, followed by an in-depth panel discussion. Key participants included Baek Hyun-jung, Head of Content Innovation at CJ ENM; Jeong Chang-ik, Head of AI Studio at CJ ENM; lead actor Kim Shin-yong; Ahn Sung-min, Director of Customer Engineering at Google Cloud Korea; and Han Sung-keun, CEO of THEHAN FILM. The panelists shared technical behind-the-scenes insights from the production set and engaged in a profound discussion regarding the future of the AI content ecosystem, drawing enthusiastic responses from industry professionals in attendance.
About the Film: Korean Occult Thriller
“The House” is a Korean occult thriller produced with AI technology, following the story of ‘Yumi,’ a protagonist capable of seeing the souls of the deceased, as she encounters eerie and chilling events in her new apartment. Throughout its 60-minute runtime, the film demonstrates the visual consistency of hybrid production by seamlessly integrating AI technology with live-action performances. By visualizing the genre’s uniquely mysterious atmosphere through AI, it offers viewers an overwhelming sense of immersion and a distinctively sensory horror experience that transcends existing AI-generated content.
Production Innovation: Hybrid Integration of AI and Live-Action
The defining feature of this project is that all performances were filmed indoors without any location changes, with all backgrounds and visual effects subsequently generated through AI. This approach ensures that the actors’ nuanced emotional performances are preserved 100%, while simultaneously maximizing production efficiency by replacing costly, large-scale special effects with AI-driven solutions.
Jeong Chang-ik, Head of AI Studio at CJ ENM, who oversaw the production, stated, “We have expanded the production paradigm by filming live-action performances in a green screen environment and realizing all backgrounds and visual effects through AI.” He added, “Through this new approach—where every scene was shot indoors without any location changes—we were able to significantly enhance efficiency and offer both the cast and crew a uniquely differentiated creative experience compared to traditional methods.”
Global Tech Collaboration: Implementation of Google AI Solutions
Notably, AI technology was applied to every scene except for the live-action performances, with Google Cloud’s latest engines used to achieve photorealistic visual consistency and high-level production quality.
- Core Technologies: Implementing Google AI Solutions including ‘Imagen’ (Image Generation), ‘Nano Banana’ (Image Refinement & Optimization), and ‘Veo’ (Video Generation)
- Technical Achievement: Achieving Visual Consistency in Backgrounds, Compositions, and Lighting through the ‘Detect and Foundation’ Method
- Significance of Collaboration: Optimizing Production Processes to Accurately Reflect Creator Intent through Google Tech Integration (Selected as a Key AI Innovation Project at ‘Google for Korea 2026’)
AI Production Capabilities and Scalability Proven on the Global Stage
Ahead of the release of , CJ ENM has consistently achieved unrivaled success on the global stage by combining its proprietary AI technology with its extensive creative expertise.
- Global Achievement and Leadership: “Cat Biggie,” the world’s first AI-generated animation series, is gaining immense popularity and is on the verge of surpassing 22 million cumulative views on YouTube. Furthermore, in September 2025, CJ ENM was invited to the Toronto International Film Festival (TIFF) 2025 as a leading global AI content company to share its production insights.
- Dominating Global Film Festivals: The AI short film “M Hotel” won the Best Winner honors at both the Cannes World Film Festival and the AMT International Film Festival(AI Competition Section) in New York. It also received the Special Jury Award at the Busan International AI Film Festival (BIAIF) and was selected as one of the Top 10 Finalists at the ‘AI Film Awards Venice’. Simultaneously, the 3D AI animation “Golden Egg” solidified the prestige of K-AI by winning at the New York International Film Awards and other major ceremonies.
- Process Innovation and Technical Excellence: Leveraging its proprietary ‘Cinematic AI’ system, the production of “Cat Biggie”—including planning and character development—was completed by a team of just six people in only five months. This demonstrates a drastic leap in production speed compared to traditional methods. Notably, the project overcame the common AI limitation of ‘maintaining consistency’ by converting characters into 3D data, ensuring visual stability across the entire series.
Expanding the Industry Ecosystem and Leadership: The Inaugural Pilot Case of the ‘AI Content Alliance’
The project is highly regarded for successfully implementing a collaborative model between AI production and technology firms to expand the industry ecosystem. Key members of the ‘AI Content Alliance’ (launched in February 2026), including THEHAN FILM and SOLTMAKER, co-participated in the production, significantly elevating the technical quality and sophistication of the work.
“To secure K-AI’s competitiveness in the rapidly evolving global market, we are dedicated to building a field-oriented ecosystem based on public-private-academic cooperation,” said Baek Hyun-jung, Head of Content Innovation at CJ ENM. “The project is a key part of these efforts, serving as an innovative case that validates the powerful synergy between content and AI technology.”
“We are expanding the application of AI beyond content creation into the advertising sector—an area that has been challenging to advance—to secure new growth engines,” Baek added. “By leveraging solutions such as Virtual Product Placement (VPP) and AI-driven targeting, we will continue to lead next-generation Ad-tech innovations that not only enhance production efficiency but also enable sophisticated and flexible advertising execution.”
Finally, she emphasized, “For these efforts to translate into tangible results across the entire industry, it is crucial not only to expand our global references but also to establish a solid foundation of national policy support and regulatory frameworks.”
Key Messages from the Set
Actor Kim Shin-yong, who played the role of the security guard, shared his experience: “Unlike typical chroma key filming, being able to see the AI-generated backgrounds and effects in real-time while acting allowed for a much higher level of immersion. It was also incredibly impressive that we could complete the entire shoot in just four days within an indoor studio.”
Ahn Sung-min, Director of Customer Engineering at Google Cloud Korea, stated, “Beyond simply providing technology, we have continuously advanced our tools through close collaboration to ensure that the creator’s intent is accurately reflected in the AI models.” He added, “By applying methods that precisely analyze various elements such as backgrounds, objects, lighting, and composition to ensure consistent AI outputs, we supported the realization of high-quality visual effects and natural expressions.”
FAQ
Q. When and where can I watch the AI film “The House”?
A. “The House” released on May 1, 2026 (Friday) on TVING, Korea’s leading OTT platform. Any TVING subscriber with an active membership can watch the film at no additional cost.
Q. If the film is made by AI, does that mean no real actors appear in it?
A. The sophisticated performance of real actors remains the core of the film. “The House” adopted a “hybrid production method” where the actors personally performed the emotional depth of every scene. While the actors focused on their performance, AI was responsible for applying backgrounds, lighting, and special effects in real-time based on their acting data—eliminating the need for location shoots while preserving 100% of the actors’ delicate facial expressions.
Q. What is the key advantage of the “hybrid production method” used in “The House” compared to traditional filmmaking methods?
A. The primary advantages are overwhelming production efficiency and cost-effectiveness. By utilizing AI to implement large-scale visual effects, we secured a high level of competitiveness in terms of both time and budget. In fact, actor Kim Shin-yong, who played the security guard, expressed his amazement, stating, “Being able to act while seeing the AI backgrounds and effects in real-time allowed for a much higher level of immersion, and I was surprised that the entire shoot could be completed in just four days within an indoor studio.”
Q. What kind of technological synergy did CJ ENM/you achieve with Google during the production process?
A. We organically integrated Google Cloud’s core AI engines—including ‘Imagen,’ ‘Nano Banana,’ and ‘Veo’—into CJ ENM’s proprietary content production pipeline. In particular, we focused on ensuring visual consistency and optimizing the production process by leveraging Google’s solutions, allowing the creator’s intricate intentions to be precisely realized as high-quality visual outputs.
Q. What does the future AI content ecosystem envisioned by CJ ENM look like?
A. Our goal is to secure K-AI’s competitiveness through a field-oriented approach fueled by public-private-academic cooperation. Baek Hyun-jung, Head of Content Innovation, emphasized the importance of practical cases where AI technology is directly validated and applied on actual production sets. CJ ENM is not limiting AI to the content sector; we are also integrating it into the advertising business—an area previously difficult to advance—to create new growth opportunities. For instance, by utilizing AI in PPL (Product Placement), we are driving innovations that enhance production efficiency while enabling more sophisticated and flexible advertising execution. Furthermore, we plan to focus on fostering policy support and establishing a regulatory foundation to ensure these initiatives translate into tangible achievements across the entire industry.
[Appendix] Key AI Content by CJ ENM
| Category | AI Achievement | Description |
| Feature Film | “The House” AI Feature Film (May 2026) | – Feature-length AI film utilizing an AI-hybrid production method that combines live-action with AI technology. |
| Animation | “Golden Egg” AI Animation (Sept. 2025) | – 3D animation produced using 100% AI technology. – Winner, New York International Film Awards. – Winner, Los Angeles Film Awards. |
| Animation | “Cat Biggie” AI Animation (July 2025) | – Non-verbal animation produced using 100% AI technology. – 30 episodes released via YouTube. – Invited to the Toronto International Film Festival. – Surpassed 21.9 million cumulative views on YouTube. |
| Short Film | “M Hotel” AI Short Film (Dec. 2024) | – AI short film produced using 100% AI technology. – Special Jury Award, Busan International AI Film Festival. – Best Winner, New York AMT Film Festival. – Best Winner, World Film Festival in Cannes. |
- [Press Release] Launch of Korea’s First Industry-Academic “AI Content Alliance”… “K-Content to Lead the Global AI Content Wave”
- [Press Release] CJ ENM Invited to TIFF 2025 as a Global Leader in AI Content, Showcasing Case Study of AI Animation <Cat Biggie>
- [Press Release] How CJ ENM Is Using AI to Redefine the K-Content Landscape
- [Press Release] CJ ENM Showcases the Future of AI Content with Advanced AI-Creative and Technological Capabilities, Premiering Global Animation <Cat Biggie>
- [Press Release] CJ ENM Opens a New Chapter in AI-Powered PPL Advertising
