Leading entertainment company CJ ENM announced the launch of a co-production game show “MUGEN LOOP” (ENG: Infinite Loop / Directed by Park Sang- hyuk, Kim A-rim), jointly produced with TBS (Tokyo Broadcasting System), one of Japan’s major terrestrial television networks.
“MUGEN LOOP” is set in a situation where six challengers, including KOKO of K-pop girl group “izna” are locked in a confined, hexagon-shaped space, facing a series of high-stakes missions in a battle to win the ultimate cash prize. The contestants move through endlessly connected rooms, identical in color and shape. As long as they keep succeeding in the missions, they can accumulate an unlimited amount of prize money. However, failure comes at a cost—one contestant must be voted out. Beyond intense missions and psychological warfare of deciding who gets eliminated, only one person will claim the total winnings.
Following the strategic partnership set in 2021, CJ ENM and TBS have focused on facilitating co-developments to expand the content portfolios of both parties. Resonating with this objective, “MUGEN LOOP,” as the very first collaborative unscripted show produced by the two companies, is paving the way for both content providers and creators, providing opportunities to broaden global insights.
Jangho Seo, EVP of Content Business Division at CJ ENM, stated, “As more and more Korean unscripted shows are well-received on a global scale, it has become crucial for both content providers and creators to discover distinctive yet comprehensible ideas that can foster the viewers’ interests. ‘MUGEN LOOP’ is a ‘big yet clear-cut’ show that will propose a clear answer to those challenges.”
Seungyong Nam, EVP of Non-Scripted Division at CJ ENM, said, “The game show is compiled with every element a co-production project can deliver, from original ideas of creators with different backgrounds to a never-before-seen concept. We are sincerely grateful to TBS for being a part of this accomplishment. We believe ‘MUGEN LOOP’ can be the next “Genius Game.”
Jun Fukai, Director of Global Sales and Development at TBS Holdings, commented, “This project was born from discussions between top unscripted show creators from TBS and CJ ENM, exploring the future of globally competitive entertainment. Based on a concept provided by CJ ENM, TBS took the lead in shaping the show’s creative vision with creative input from CJ ENM.”
Fukai continued, “Korean producers made numerous visits to Japan, engaging in extensive creative meetings to refine every detail, ultimately bringing this groundbreaking show to life. While ‘MUGEN LOOP’ will first air in Japan, we are confident that audiences worldwide will be captivated by its unique appeal. Stay tuned for more exciting collaborations between TBS and CJ ENM as we continue to push the boundaries of entertainment.”
“MUGEN LOOP” (ENG: Infinite Loop), co-produced by CJ ENM and TBS, will premiere on March 24.
