Expansion of CJ CheilJedang’s Instant Rice Lineup
With the rise in health-conscious living, there has been an increase in demand for nutritious and healthy instant rice. In line with this, CJ CheilJedang has expanded its instant rice line by launching two new Hetbahn Konjac Rice products: ‘Konjac Rice with Brown&Oat Rice’ and ‘Konjac Rice with Oat&Black Rice’.
Hetbahn’s Konjac Rice products are made with a combination of konjac (a root vegetable that grows in parts of Asia), brown rice, oats and black rice. They contain a well-balanced mix of each type of grain along with the texture, taste and nutritional value of konjac. The Konjac Rice with Brown&Oat Rice’ and ‘Konjac Rice with Oat&Black Rice’ have 165 and 160 calories per serving respectively, with more than 5 grams of dietary fiber, leaving consumers feeling full and satiated after eating.
By focusing on the sticky texture and savory aroma of rice that customers enjoy, CJ CheilJedang developed the new Hetbahn Konjac Rice products based on ideal methods for cooking rice, delivering a well-balanced taste and texture. This is the outcome of the company’s extensive four-year-long research and development process to develop a new method to cook the konjac rice based on the cooking process used for existing Hetbahn products.
The size of the multi-grain rice market in Korea has doubled over the past two years, showing remarkable growth in comparison with white rice. To meet these demands, CJ CheilJedang plans to expand its lineup of wellness products, including Hetbahn Konjac Rice, in its instant rice category in the future. By providing consumers with delicious, convenient yet nutritious food, CJ CheilJedang seeks to continue catering to the growing needs for healthier lifestyles and nutrition-rich diet.
