CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, is off to its strongest start in box office history. The first four months of 2023’s box office for 4DX and ScreenX theatres is tracking 70% higher than last year and 36% higher than pre-pandemic levels (2019) generating over $150 million through May 1.
The CJ 4DPLEX network of premium theatres recorded record growth with recent releases leading the way including 20th Century Studios, Lightstorm Entertainment and James Cameron’s “Avatar: The Way of Water,” and Illumination, Nintendo and Universal Pictures’ “The Super Mario Bros. Movie.” The CJ 4DPLEX network also benefited from record breaking and successful event cinema releases including “BTS: Yet to Come in Cinemas” and “Coldplay – Music Of The Spheres: Live At River Plate.” The event cinema releases account for 11% of the company’s box office to date.
Across the APAC region, “Avatar: The Way of Water” and “BTS: Yet to Come in Cinemas” were key drivers for CJ 4DPLEX’s theatres. For the LATAM, EMEA and domestic marketplace “The Super Mario Bros. Movie” and “Avatar: The Way of Water” elevated the box office. In terms of percentage growth, the domestic box office had one of the most dramatic increases, with a 98% increase from 2022.
“We are thrilled with our year-to-date performance of our ScreenX and 4DX formats at the box office, which is coinciding with the rapid growth of both theatre formats globally,” said Jongryul Kim, CEO, of CJ 4DPLEX. “We are particularly excited about the blockbuster-filled summer which just kicked off with Marvel Studio’s ‘Guardians of the Galaxy Vol. 3,’ Universal Pictures’ ‘Fast X,’ Warner Bros. ‘The Flash,’ Lucasfilm’s ‘Indiana Jones and the Dial of Destiny’. ScreenX and 4DX both provide a truly unique theatrical experience for our exhibitor partners and moviegoers around the world and its adoption is echoed in our box office numbers and global growth.”
“As filmmakers, studios and exhibitors all strive to deliver immersive experiences to audiences, ScreenX and 4DX have emerged as powerful differentiators in the market,” said Don Savant, CEO of CJ 4DPLEX America. “We’re proud to see the growth in box office reflects this. We remain committed to playing a key role in driving the industry’s overall recovery.”
The combined network has more than 1,100 premium screens with the super immersive ScreenX and multi-sensory 4DX theaters.