bibigo, America’s No.1 Korean food brand, is revolutionizing the way food influencers create viral mouth-watering content by introducing the Dashboard Kitchen. This fully-functioning kitchenette is custom-designed to make it easier for influencers to join the growing social media trend of eating and reviewing food in the comfort of their cars.
Now, influencers can turn their front seats into their very own studio kitchen. Popularized on TikTok, in-car food reviews have taken over the platform with tens of thousands of videos. It’s nearly impossible to browse food content without encountering the viral phenomenon of car mukbangs. bibigo’s products have also proven to be a viral TikTok hit with more than 250 million people viewing posts featuring steamed dumplings over the past year. So bibigo wanted to make sure these passionate food reviewers can easily heat up and enjoy bibigo dumplings in their cars.
The fully-equipped bibigo Dashboard Kitchen features a state-of-the-art hot plate, LED lights, a microwave, stability-controlled eating tray and precision chopsticks, ensuring dumplings are served fresh and delicious.
“We’re going the extra mile to offer dumpling fans a bold innovation that celebrates the viral social media popularity of bibigo dumplings,” says Federico Arreola Carrazco, Vice President, Marketing for bibigo. “The Dashboard Kitchen brings together two very fun and creative social media trends to showcase just how delicious and customizable our dumplings are. We can’t wait to see how imaginative influencers will create content that celebrates the bold Korean flavors of bibigo.”
Curious foodies who want to see the Dashboard Kitchen in action can check out the official video. bibigo has also given foodie superstar Tommy Winkler exclusive access to create content with the Dashboard Kitchen.
The Dashboard Kitchen will make its first appearance at this year’s FoodieCon, at the New York City Wine & Food Festival. Described as a celebration of the most influential content creators in the food and beverage community, the event will allow attendees to check out the Dashboard Kitchen in action and even give it a try for themselves.
To watch the announcement video on TikTok, click here.
