bibigo and Netflix have joined forces for an iconic collaboration for the highly anticipated release of Squid Game Season 2, bringing food and entertainment together by adding an unexpected, delicious twist to the world of Squid Game.
From music to TV, fashion or food, the world can’t get enough of Korean flavors, so bibigo has created the perfect opportunity to blend the best of culture, eating delicious, limited-edition Korean food alongside epic entertainment, as Squid Game Season 2 hits their TV screens on 26 December 2024.
The Korean drama and entertainment phenomenon has been taking the world by storm. The popularity of Squid Game’s debut series has smashed Netflix records. During its debut in 2021, Netflix fans clocked up over 1.65 billion viewing hours within its first month alone. Now, as excitement builds for Season 2’s release, bibigo is bringing its delicious flavors and playful energy to this experience, making it more immersive and delicious than ever.
The world’s taste buds have also woken up to the incredible flavors of Korean food, and bibigo, a representative global Korean food brand created to showcase the country’s taste and culture, is at the center of this movement.
bibigo, the global Korean food brand renowned for bringing authentic Korean flavors to international tables, embodies the “Live Delicious” spirit. By teaming up with Squid Game, bibigo aims to enhance every fan’s journey with delicious Korean food that adds a lighthearted twist to the show’s intensity, inviting audiences to savor each moment.
The partnership focuses on the idea that, whether in the “game of life” or enjoying a meal, every moment with family and friends is an opportunity to “Play Hard & Live Delicious.”
To celebrate this moment, bibigo is launching limited-time-only products, including exclusive products and limited-edition packaging, available between mid-November 2024 and February 2025 in South Korea, Japan, the U.S., Germany, the Netherlands, Sweden, the U.K., France, Vietnam, Thailand, Singapore, the Philippines, Australia, and Taiwan.
In the U.S., bibigo will unveil its new “Gimbap” and highlight limited-edition packaging for popular items such as Mini Wontons and Mandu.
The campaign will feature a series of dynamic films inspired by iconic scenes from Squid Game, including the unforgettable “Red Light, Green Light” moment. These films capture bibigo’s delicious food, transporting audiences into the Squid Game universe with a flavorful twist, showing how you can add a sensory twist to your viewing experience, bringing your tastebuds along for the ride.
Fans can catch the excitement on bibigo’s social media platforms, including YouTube and Instagram, with the campaign amplified through retail activations worldwide to maximize reach and engagement with fans worldwide.
