OLIVE YOUNG, Korea’s leading beauty and wellness retailer, announced that it will introduce Gemini Enterprise by Google Cloud across its entire organization, becoming the first in Korea’s retail industry to implement generative AI in the daily work environment of all employees.
This initiative aims to enhance operational expertise by embedding data and AI into everyday workflows, enabling a more agile and intelligent organization.
What is Gemini Enterprise and why does it matter?
Gemini Enterprise is an AI platform that enables companies to build and deploy customized AI tools using their own data. It supports the creation of both advanced, technical solutions and more accessible tools, allowing employees—including those without technical expertise—to build AI agents tailored to their specific tasks.
By adopting this platform, OLIVE YOUNG is accelerating its shift toward data-driven decision-making and personalized customer experiences—key competitive factors in today’s retail landscape.
How will OLIVE YOUNG employees use AI in their daily work?
OLIVE YOUNG plans to integrate generative AI across all functions, creating an environment where every employee can improve how they work with AI.
Notably, non-technical roles such as merchandisers (MDs) and marketing professionals will be able to build and utilize their own AI tools. Tasks that were previously manual, such as market research and customer data analysis, can now be streamlined and enhanced through AI.
AI adoption is also expected to transform in-store operations. OLIVE YOUNG will leverage AI to monitor product displays and inventory levels in real time, enabling more efficient and responsive store management.
What is OLIVE YOUNG’s long-term AI strategy?
As OLIVE YOUNG continues to expand globally, AI will play a critical role in delivering localized customer experiences. The company plans to use AI to adapt product information to different languages and tailor offerings to regional customer preferences.
Beyond adopting AI tools, the company aims to embed AI across its entire platform, including logistics networks and overall operations, to drive long-term innovation.
By strengthening each employee’s ability to leverage AI, OLIVE YOUNG aims to naturally integrate AI across the organization and build a foundation that allows employees to respond quickly to a rapidly changing market. Based on this, the company will continue to enhance customer experiences both in Korea and globally, reinforcing our position as a leading K-beauty platform.
