CJ ENM builds its Central and Eastern European presence through a market-by-market strategy, local partnerships and expanded distribution of K-content
At a Glance
- Targeted, market-by-market approach to expand K-content across CEE
- MOU with KOCCA and the Korean Cultural Center in Poland strengthens local collaboration
- New distribution partnerships bring 10 CJ ENM titles to audiences across the region
■ Executive Summary & Strategic Overview
- Target Region: Central and Eastern Europe (CEE), driven by a targeted, market-by-market approach.
- Key Milestones: Participation in the 2026 Poland-Korea Brand Week, a tripartite MOU with KOCCA and the Korean Cultural Center in Poland and a 10-title distribution agreement with CME’s TV Markíza and TV Nova.
- Strategic Vision: Expanding the European footprint through localized content strategies and local partnerships.
■ Key Business Activities & Partnerships
| Category | Activity / Partner | Details & Scope | Impact / Outcome |
|---|---|---|---|
| Market Engagement | 2026 Poland-Korea Brand Week | Participated in the event hosted by KOCCA, engaging with local industry partners and audiences through B2B and B2C activities | Strengthened engagement with local audiences and industry stakeholders |
| Strategic Partnership | Korean Cultural Center in Poland & KOCCA | Signed a tripartite MOU to strengthen collaboration on the expansion of Korean content in Poland and CEE | Supported the expansion of K-content distribution and local partnerships across the region |
| Distribution Partnerships | TV Markíza & TV Nova (CME) | Signed distribution partnerships covering 10 titles across Slovakia and the Czech Republic | Expanded the availability of CJ ENM content across CEE |
| Titles Covered | — | “Signal,” “Encounter,” “Her Private Life,” “Hotel Del Luna,” “True Beauty,” “The Witch’s Diner,” “Doom at Your Service,” “Twinkling Watermelon,” “Lovely Runner” and “Guardian: The Lonely and Great God.” | — |
| B2C Fan Engagement | “Lovely Runner” & “The Legend of the Kitchen Soldier” | Hosted interactive booths, a special screening and a talk session with Chief Producer Kim Tae-hoon | Provided local fans with opportunities to engage with CJ ENM content and learn more about its production |
■ Leadership Insight
“CEE is a market where we see strong potential for further growth. We will continue to strengthen our partnerships with local broadcasters and platforms, while expanding our content offerings and creating more opportunities for audiences to discover and enjoy K-content.”
— Sebastian Kim, Head of Content Distribution Business Unit at CJ ENM
■ Future Outlook and Global Expansion
- Network Growth: Building on its growing presence in Central and Eastern Europe, CJ ENM plans to pursue additional content licensing agreements and local partnerships across Europe.
- IP Competitiveness: As a global IP powerhouse, CJ ENM will continue to strengthen partnerships with local broadcasters and platforms while expanding its content offerings and licensing opportunities across Europe.
■ FAQ
Q. What was CJ ENM’s primary focus at the 2026 Poland-Korea Brand Week?
A. CJ ENM focused on engaging with local industry partners and audiences, while strengthening its presence in the CEE market through local partnerships and collaborations.
Q. What was the purpose of the MOU signed during the event?
A. CJ ENM signed a tripartite MOU with the Korean Cultural Center in Poland and KOCCA to strengthen collaboration and facilitate the expansion of Korean content in Poland and CEE.
Q. Which major media groups recently partnered with CJ ENM in CEE?
A. CJ ENM signed partnerships with TV Markíza in Slovakia and TV Nova in the Czech Republic, both owned by CME, covering a total of 10 titles.
Q. Which CJ ENM titles are covered by the new CEE distribution partnerships?
A. The 10 titles are “Signal,” “Encounter,” “Her Private Life,” “Hotel Del Luna,” “True Beauty,” “The Witch’s Diner,” “Doom at Your Service,” “Twinkling Watermelon,” “Lovely Runner” and “Guardian: The Lonely and Great God.”
Q. Which specific titles were highlighted during the B2C fan activation events?
A. Interactive booths featured “Lovely Runner” and “The Legend of the Kitchen Soldier,” while a special screening and talk session with Chief Producer Kim Tae-hoon were held for “The Legend of the Kitchen Soldier.”
Q. What are CJ ENM’s plans for further expansion in Europe?
A. CJ ENM plans to pursue additional content licensing deals and local partnerships across Europe, while continuing to strengthen relationships with local broadcasters and platforms.
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