CJ ENM expands the global reach of its hit dating reality format “EXchange” with “Love Transit 35+” in Japan and a new Brazilian remake
At a Glance
- New Prime Video original “Love Transit 35+,” a Japanese remake based on CJ ENM’s hit format “EXchange,” to premiere globally on October 22.
- “Love Transit 35+” expands on three seasons of success, featuring 10 single adults over 35 navigating love, life milestones and past experiences.
- Remake confirmed for Brazil, extending its global footprint beyond Asia and showcasing the strength of K-content formats.
■ Program Overview and Global Remake Status
CJ ENM’s popular dating reality series “EXchange” is expanding its global footprint with local remakes confirmed in Japan and Brazil.
| Country / Region | Program Name | Key Features & Platform | Release Date |
|---|---|---|---|
| Japan | “Love Transit 35+” | Features participants aged 35+ and those with divorce experience; exclusively released on Amazon Prime Video | October 22, 2026 |
| Brazil | “Love Transit (Brazilian Version)” | Directed by renowned local TV director Boninho; co-produced by Amazon MGM Studios and Formata | TBD |
■ Details on Japan and Brazil Remakes & Overseas Expansion
Japanese Remake ‘Love Transit 35+’
“Love Transit,” the Japanese remake of “EXchange,” is returning with a new season, “Love Transit 35+,” following the success of its first three seasons. Set to premiere globally on Amazon Prime Video on October 22, the upcoming season will exclusively feature participants aged 35 and older, with former married couples also joining the cast. Tailored to Japan’s shifting social landscapes regarding marriage and lifestyle, the upcoming season features ten adult participants who have navigated major life milestones such as marriage, divorce, family and career, capturing deeper and more realistic moments of choice.
Brazilian Remake Confirmed
Meanwhile, “EXchange” is continuing its global expansion with a confirmed remake in Brazil. The Brazilian version of “Love Transit” will be directed by renowned Brazilian TV director Boninho, with Amazon MGM Studios and Formata jointly producing the series.
K-Content Status Indicators in Brazil
The popularity of K-content in Brazil is also reflected in local market indicators.
- K-Drama Share: According to the “Brazil Cultural Trends – July” report published by the Korean Cultural Center in Brazil, K-dramas accounted for 28% of coverage of Korean culture in major local media outlets, ranking second after K-pop, demonstrating continued interest in Korean content.
- Business Performance: Business exchanges involving K-content are actively expanding. The Korea Creative Content Agency (KOCCA) Brazil Business Center hosted the “K-Content Biz Week” in Rio de Janeiro last May, resulting in a total of 195 export consultations and approximately 7.13 million USD in contract achievements.
■ Unprecedented Achievements of the IP
First launched in 2021, “EXchange” has established itself as one of CJ ENM’s flagship IPs. Notably, “EXchange 4” proved an unprecedented audience expansion for a dating reality show.
- Male Teen Viewers: Surged by 180% compared to Season 1
- Female Viewers: Increased by 93% compared to Season 1
- Global Competitiveness: Nominated at prestigious international awards ceremonies, including the Asian Academy Creative Awards (AACA) and the ContentAsia Awards.
“‘Love Transit’ has established itself as a global hit format by effectively incorporating local cultures and sensibilities into the strong emotional resonance of the original ‘EXchange’ format. The launch of ‘Love Transit 35+’ in Japan and the confirmed remake in Brazil serve as prime examples of how K-unscripted content is expanding its influence across borders and languages, driving global trends.”
— Sebastian Kim, Head of CJ ENM Content Distribution Business Unit
■ Global Partnership Expansion Strategy
Building on its global strategic partnership with Amazon Prime Video, CJ ENM is broadening its consumer touchpoints by expanding its content distribution network into key markets such as India. As of last July, six drama series produced by its local joint venture, True CJ Creations, began streaming on Amazon MX Player. In addition, CJ ENM has signed a strategic partnership with Amazon Prime Video India to supply K-content, with a total of approximately 100 titles, including 26 new releases, slated for sequential release over the next two years. Through these initiatives, CJ ENM aims to continuously strengthen the global competitiveness of K-content by expanding content distribution and format localization in major global markets.
■ FAQ
Q. What is the distinguishing feature of the new Japanese remake?
A. Set to release worldwide on October 22 via Amazon Prime Video, “Love Transit 35+” features adult participants aged 35 and older, including former married couples with divorce experience, to capture mature and realistic moments of choice after navigating major life milestones.
Q. What are the production features of the Brazilian version of “Love Transit”?
A. Renowned Brazilian TV director Boninho will direct the series, which will be co-produced by Amazon MGM Studios and Formata, presenting a remake tailored to the sensibilities of local viewers.
Q. What achievements and global metrics were recorded by “EXchange 4”?
A. It broadened its audience base, with male teen viewership surging by 180% and female viewership increasing by 93% compared to Season 1, and proved its global competitiveness by being nominated for major overseas awards such as the AACA and ContentAsia Awards.
- Related Link: CJ ENM Official Website
- Related Content: Watch TVING Series
■ References
- Expanding the Foundation for K-Content Entry into the Latin American Market…KOCCA Successfully Concludes “2026 Brazil K-Content Biz Week” – Korea Creative Content Agency (KOCCA)
- Brazil Cultural Trends (July) – Korean Cultural Center in Brazil
■ CJ Newsroom
- CJ ENM Expands Strategic Partnership with Prime Video India, Bringing Over 100 Korean Titles to Indian Audiences
- CJ ENM Licenses 6 Thai Drama Remakes Based on Korean IPs to India
■ About CJ ENM
CJ ENM is a leading entertainment company founded in Korea in 1995. CJ ENM’s entertainment division has been continuously shaping the next chapter of K-culture within the global entertainment industry, spanning media content, music, film and performing arts. CJ ENM has created, produced and distributed globally-acclaimed content, including Oscar-winning film Parasite, Tony Award-winning musicals such as Kinky Boots, hit TV series such as Queen of Tears, globally successful music competition show I Can See Your Voice and more. CJ ENM is further pursuing opportunities to develop talent such as leading K-pop boy group ZEROBASEONE and global rookie sensation ALPHA DRIVE ONE. United under the slogan We live to discover Untold Originals, CJ ENM has three major production and distribution studios: a drama production powerhouse Studio Dragon, U.S.-based studio Fifth Season and K-OTT content production studio CJ ENM STUDIOS. It also operates No.1 K-content platform TVING and global K-POP content platform Mnet Plus. CJ ENM also presents KCON, world’s No.1 K-Lifestyle Festival, and MAMA AWARDS, world’s No.1 K-POP Awards, in order to bring K-culture experiences to people all over the world. To learn more about CJ ENM, please visit: http://www.cjenm.com.
