The international design award recognizes the airport food court’s use of a traditional Korean window motif to create a distinctive space that connects Korea with the world while enhancing the traveler experience
At a Glance
- Gourmet Bridge wins a Red Dot Award in the Design Concept category, recognizing CJ Freshway’s spatial design capabilities.
- A traditional Korean window motif creates a distinctive food court space, connecting the past and the present as well as Korea and the world.
- CJ Freshway will celebrate the award with a social media campaign and the launch of new summer menu items.
CJ Freshway’s Gourmet Bridge food court at Incheon International Airport has received a Red Dot Design Award in the Design Concept category. The Red Dot Design Award is one of the world’s most prestigious international design competitions.
■ A Traditional Korean Window Frames Incheon Airport as a Global Gateway
Gourmet Bridge received the award for its spatial design, which considers how travelers move through and spend time in the airport while reinterpreting Korean aesthetics through a contemporary lens. A traditional Korean window motif, woven throughout the space, reflects Incheon International Airport’s role as a gateway connecting Korea and the world. The motif also symbolizes connections between the past and the present, creating a distinctive spatial experience and reinforcing the brand’s identity.
■ Seasonal Menus and Award Celebration Strengthen Customer Engagement
CJ Freshway plans to celebrate the award with a social media campaign inviting customers to leave comments. For the summer travel season, the company will also introduce new dishes across its food stations, including chilled jjamppong (cold spicy Korean-Chinese seafood noodle soup) and perilla oil makguksu (buckwheat noodles tossed with perilla oil).
■ Red Dot Win Highlights Concession Space Design Excellence
The Red Dot Design Award is one of the world’s most prestigious international design competitions, organized by Design Zentrum Nordrhein Westfalen in Germany. It encompasses three disciplines — Product Design, Brands & Communication Design and Design Concept — with entries evaluated according to criteria specific to each discipline, including innovation, functionality and aesthetic quality. Each year, companies and designers from around the world submit entries, and winning designs are recognized for their excellence.
“This award validates CJ Freshway’s capabilities in both foodservice operations and spatial design,” said a CJ Freshway representative. “Building on this recognition, we will continue to expand our differentiated concession model, integrating menu, service and space.”
■ Key Details of Gourmet Bridge’s Red Dot Win
| Category | Details |
|---|---|
| Overview | CJ Freshway’s Gourmet Bridge food court at Incheon International Airport received a Red Dot Design Award in the Design Concept category |
| Design Concept | A traditional Korean window motif expresses Incheon International Airport’s role as a gateway between Korea and the world, creating a space that links the past and the present, and Korea and the world |
| Evaluation | Recognized for a design that considers passenger movement and how travelers spend time in the airport while reinterpreting Korean aesthetics through a contemporary lens |
| Significance | Highlights CJ Freshway’s spatial design capabilities in addition to its foodservice operations expertise |
| Next Steps | Launch a social media campaign inviting customers to leave comments, new summer menu items, enhanced menu and content offerings and continued expansion of its differentiated concession operating model |
■ FAQ
Q. What aspects of Gourmet Bridge’s design received special recognition?
A. Gourmet Bridge was recognized for its spatial design, which considers passenger movement and how travelers use their time at the airport while reinterpreting Korean aesthetics through a contemporary lens. Its use of a traditional Korean window motif to express Incheon International Airport’s role as a gateway between Korea and the world drew particular attention.
Q. What themes define the Gourmet Bridge locations at Incheon International Airport?
A. CJ Freshway operates four Gourmet Bridge locations at Incheon International Airport. The Terminal 1 East location is themed “Window into the Past.” The Terminal 2 Central East and Terminal 2 East locations share the theme “Window into the World,” while the Concourse location is themed “Window into the Future.” Each location translates its theme into a distinct spatial experience.
Q. What are CJ Freshway’s plans following the award?
A. CJ Freshway plans to celebrate the award with a social media campaign inviting customers to leave comments. For the summer travel season, it will also introduce new menu items across its food stations, including chilled jjamppong (cold spicy Korean-Chinese seafood noodle soup) and perilla oil makguksu (buckwheat noodles tossed with perilla oil). Together, these initiatives will enhance the company’s menu and content offerings in line with traveler preferences and food-and-beverage trends.
