South Korea’s leading beauty and wellness retailer Olive Young announced the opening of its first two U.S. stores in Pasadena and Westfield Century City, California, in May 2026, marking the brand’s official entry into the U.S. retail market.
The company plans to open additional locations across California throughout 2026, with further expansion to follow.
Olive Young’s U.S. stores will offer an immersive K-Beauty showcase, bringing together the best of Korean skincare, makeup, haircare, wellness, and lifestyle trends in one destination.
Drawing on Olive Young’s unmatched merchandising expertise and retail innovation, the stores will feature a curated selection ranging from popular skincare brands to the newest trend-driven wellness products.
To help U.S. consumers discover products that suit their needs, each store will be equipped with AI-powered beauty devices—Olive Young’s signature service in Korea that combines advanced diagnostics with personalized recommendations.
Olive Young aims to introduce a new standard of beauty shopping for U.S. customers. “K-Beauty has always been about result-driven ingredients and everyday affordability,” the company noted. “We’re excited to bring that experience directly to U.S. consumers in a way that is fun, informative, and genuinely useful in their daily routines.”
Olive Young has already completed discussions with over 400 beauty and wellness brands, ensuring a diverse product assortment for the U.S. launch. The retailer will continue expanding its offerings to include both Korean and local U.S. brands.
In preparation for the opening, Olive Young is building full operational infrastructure, including a U.S.-based logistics center, and product sourcing capabilities to support seamless store operations.
Ultimately, the company aims to create a seamless omnichannel experience by connecting its U.S. stores with a dedicated e-commerce platform designed for the U.S. market.
