CJ Olive Young, Korea’s leading beauty and health retailer, announced it will host the 2025 OLIVE YOUNG FESTA from May 21 to 25 at Nodeul Island in Yongsan-gu, Seoul. The event is Korea’s largest outdoor experiential festival in the beauty and health category.
Launched in 2019, OLIVE YOUNG FESTA has grown into a flagship beautytainment event—an immersive celebration that blends the latest in K-beauty and health trends with engaging entertainment. The annual event introduces top Korean beauty and wellness brands while showcasing emerging trends shaping the market.
This year’s festival will feature 108 participating brands, ranging from K-beauty and K-wellness powerhouses to rising indie labels leading the next wave of innovation. Visitors can enjoy themed booths, consumer events tailored by category, beauty classes, live performances and a food truck zone—all designed to elevate the beautytainment experience.
The 2025 edition takes on a playful “Treasure Island” theme, turning the entire festival into an adventurous journey. Visitors will receive an “Adventure Kit,” complete with a map, tote bag, umbrella, and bottled water to enhance the experience as they explore brand activations across the venue.
Full details are available through Olive Young’s Korean mobile app and online store. https://www.oliveyoung.co.kr/
