Savor delectable dishes amidst Korean entertainment at CJ’s premier event, “CJ K FESTA”
CJ Group is hosting “CJ K FESTA,” a large-scale festival in Vietnam, offering participants a three-week immersive experience in the vibrant world of K-culture from August 10 to September 1.
This year marks the debut of the event featuring various CJ subsidiaries based in Vietnam. Designed to offer an immersive and memorable experience of Korean culture, CJ plans to cement its role as the leading ambassador of K-culture through this recurring event.
The festival unfolds in three phases: “K-Food Week” (August 10-16), “K-Sports Week” (August 17-23) and “K-Movie Week” (August 24 to September 1). As each phase progresses, CJ will highlight its brands through a series of dynamic events and special promotions, offering Vietnamese participants the unique opportunity to immerse in all things CJ. Additionally, CJ will host major discount events across Vietnam for five brands, including bibigo, Cautre, Meat Master, TOUS les JOURS and CGV.
During K-Food Week, four major supermarkets in Ho Chi Minh City, including E-Mart and Coop Mart, will host a cooking show featuring bibigo products alongside offerings from Cautre, a local frozen food company under CJ Foods. The show will demonstrate the cooking process and introduce Vietnamese locals to the flavors of Korean cuisine.
Alongside the cooking demonstration, a food truck event will tour ten popular spots around Ho Chi Minh City, including traditional markets, parks and lakeside trails. The food trucks will serve CJ favorites like bibigo, TOUS les JOURS and Meat Master, offering local consumers the chance to savor these delights on the spot.
Since CJ Group has been a dedicated sponsor of Vietnamese Taekwondo since 2012, K-Sports Week will feature the “2024 CJ National Youth Taekwondo Championship.” The competition will be held at the Tienjiang Multi-Sports Center, with over 1,000 athletes from 47 provinces competing across Vietnam. The event will be streamed live on FPT Play, Vietnam’s streaming service. This year’s tournament, which is celebrating its 4th year, stands out as the sole event sponsored by an international corporation among all national Taekwondo tournaments in Vietnam.
In the final week, K-Movie Week will screen popular Korean and Vietnamese films such as “The Moon,” “Dr. Cheon and the Lost Talisman,” “Dog Days,” “Confidential Assignment 2: International,” and “Lật Mặt 7” for free. Movie enthusiasts can watch the films at CGV theaters in Ho Chi Minh City and Hanoi. While watching the movie, attendees can also enjoy products from bibigo and TOUS les JOURS.
CJ’s goal is to make CJ K FESTA the most beloved K-culture festival in Vietnam. The company also plans to work with Vietnamese influencers and host a variety of events to increase awareness and improve engagement with their audience.
