CJ Foods is solidifying bibigo’s position as the world’s leading K-food brand with its latest high-profile ad campaign in New York City’s Times Square
CJ Foods has launched a major out-of-home (OOH) advertising campaign for its bibigo brand in New York City’s Times Square. The campaign is set to run for eight weeks, with a video ad airing at least four times an hour, totaling approximately 2,700 broadcasts by August 25. As bibigo’s popularity continues to grow in the U.S., CJ Foods aims to further solidify the brand’s position as a leading name in Korean food through this high-profile campaign.
The video ad, designed to captivate viewers using sophisticated 3D graphics, will be displayed on a billboard and feature a three-dimensional refrigerator. As the refrigerator’s doors open, bibigo’s new logo and brand slogan, “Live Delicious,” will appear, followed by the brand’s top global products like bibigo Dumplings and Chicken.
Times Square in New York City is one of the most visited tourist destinations in the U.S., attracting 39 million visitors annually. Renowned for its dynamic economic, artistic and cultural scene, Times Square sets the ideal stage for CJ Foods to spotlight bibigo, elevating the brand’s global recognition as a leader in K-food.
CJ Foods stands at the forefront of the K-food craze in the U.S. with its bibigo brand. Recently, videos showcasing bibigo’s Steamed Dumplings have garnered millions of views on TikTok. The brand’s products were also featured on the popular ABC talk show, “Jimmy Kimmel Live!” Driven by this surge in popularity, bibigo has secured a 42% share of the U.S. B2C dumpling market as of the first quarter of this year, solidifying its position as the top global K-food brand.
