CJ Foods continues expanding globally, bringing two flavors of the locally produced bibigo Korean Style Fried Chicken to major Australian supermarkets
CJ Foods is accelerating the global expansion of K-food by introducing bibigo K-style chicken to Australia for the first time.
On July 14, CJ Foods announced that it has launched bibigo Korean Style Fried Chicken at Woolworths, Australia’s largest supermarket chain. This marks the debut of bibigo chicken in the country, and the product is produced locally for the Australian market.
The new bibigo Korean Style Fried Chicken is available in two authentic flavors — Sweet & Spicy Sauce and Soy Honey Sauce — each crafted to deliver a distinct sensory experience. Made from 100% whole chicken breast cuts with a light and crispy batter, the chicken is frozen and easy to prepare at home using an oven or air fryer. The sauce is packaged separately, allowing consumers to customize the flavor intensity to their liking without compromising on taste or quality. Following its debut at Woolworths, the product will also be available at IGA Supermarkets, another major Australian grocery store chain, starting in August.
Rather than simply exporting products from Korea, bibigo’s Korean Style Fried Chicken is produced through a localized supply chain, ensuring fresh ingredients and better alignment with local consumer preferences. This production system also enables CJ Foods to continue introducing products that reflect evolving consumer trends in regional markets. The company is also exploring the possibility of locally producing bibigo vegetable mandu (Korean-style dumplings), one of its existing popular items in Australia.
CJ Foods first introduced locally produced bibigo mandu in 2023. Since then, the company has expanded its local product lineup to include bibigo Steamed Mandu and bibigo Homestyle Mandu to meet the growing demand for K-food. In March of last year, it also began local production of bibigo Sliced Mat Kimchi, which has received a positive response from consumers.
“It’s not just about packaging; it’s about sourcing local ingredients, understanding local tastes, and building relationships with Australian farmers and producers,” said Eugene Cha-Navarro, Head of CJ Foods’ Oceania division. “We will continue to promote Korean food culture through a diverse range of products.”
