CJ ENM Demonstrates Global IP Leadership and Strategic Content Vision at the 20th Busan Content Market 2026

CJ ENM spotlighted its global IP portfolio at BCM 2026, from drama and entertainment titles to co-production strategies, format exports and AI-driven advertising At a Glance Proving global IP powerhouse capabilities with a diverse portfolio spanning drama and entertainment Sharing global content strategies and production expertise through participation in the BCM Academy and Conference Highlighting global expansion strategies for “Syncro Game,” “Infinite Loop” and the hit series “Dear X” CJ ENM Head of the Advertising & AI Solutions Team Chu Yeung-ju shares insights on generative PPL during the BCM Conference at Busan Content Market 2026. On June 12, 2026, CJ ENM successfully participated in the 20th Busan Content Market (BCM) 2026, Asia’s largest content market, showcasing its competitiveness and future vision as a global IP powerhouse to international media executives and industry professionals. Beyond sharing milestones in format exports and global ventures, CJ ENM presented strategic know-how on international co-productions to chart the future direction of the K-content landscape. ■ Showcased K-content Portfolio During the event, CJ ENM presented a diverse range of its IP across various genres to global industry leaders from Asia, Europe, North America and Latin America. Featured Dramas: The presentation highlighted major titles including “My Bias, My Boss,” “The Ordinary Jackpot” and “Make Me Tingle.” ■ Award Recognition: 2nd Asia Short-form Drama Awards (ASDA) In addition to the IP showcase, CJ ENM’s excellence in the rapidly emerging short-form content sector, widely considered a blue ocean in the global media market, was celebrated on the afternoon of the opening day. Event: 2nd Asia Short-form Drama Awards (ASDA) Award Category: Innovation Award Winning Title: “Love in My Hands” Production: Shortnapse Studio (CJ Group’s in-house venture) Release Date: September 2025 ■ Executive Insights at BCM Academy & Conference At the BCM Academy and Conference, CJ ENM reaffirmed the significant growth potential of K-content by sharing insights on international co-production and successful global format exports. SpeakerTitleTopic / SessionKey InsightPark Hee-yeonExecutive Producer, CJ ENMGlobal variety show production “Syncro Game” and “Infinite Loop”Evolving toward an early-stage co-production model with global partnersKim Ryoon-heeChief Producer, Studio DragonGlobal Strategy for “Dear X”Enhancing global reach via diverse OTT collaborations and simultaneous global releasesChu Yeung-juHead of the Advertising & AI Solutions Team, CJ ENMThe AI Era: From Product Placement to Generative PPLTransforming traditional product integration into a dynamic, generative process using AI technology CJ ENM Executive Producer Park Hee-yeon presents global variety format strategies during the BCM Academy. ■ Executive Quotes on Global Expansion CJ ENM Executive Producer Park Hee-yeon discussed global variety show production, sharing insights into the making of “Syncro Game” and “Infinite Loop,” a co-production with Japan’s TBS. “In the past, the industry standard was to export finished programs or formats for local remakes. However, we are now evolving toward a co-production model where we collaborate with global partners from the initial planning stage. This approach allows us to incorporate local insights and viewer preferences, ultimately strengthening our competitive edge in the global market.” Studio Dragon Chief Producer Kim Ryoon-hee presents global content strategy for “Dear X” during the BCM Academy. ■ Global Success of Hit Series Studio Dragon Chief Producer Kim Ryoon-hee shared key success stories in enhancing the global reach of the series “Dear X.” Released last November, the series achieved remarkable global success through strategic collaborations with diverse streaming platforms and the operation of dedicated TVING brand zones. Subscriber Contribution: Ranked No. 1 in new paid subscriber contributions for five consecutive weeks. TVING Global Brand Zone: Served as the inaugural title and topped charts in 108 countries, including the U.S., the U.K. and Brazil. HBO Max: Secured a leading position among Asian content across 17 Asia-Pacific markets. Rakuten Viki: Achieved a five-week No. 1 streak in the U.S., Brazil and the U.K. Disney+ Japan: Reached a peak position of No. 1. STARZPLAY (Middle East): Reached No. 2 and was named a “Best of 2025” title. Global Promotion: Widespread acclaim was celebrated with a promotional showcase in New York’s Times Square. ■ CJ ENM Official Statement “As global interest in K-content continues to grow, we experienced exceptional on-site enthusiasm for CJ ENM’s content and engaged in meaningful exchanges with a wide range of international companies throughout BCM. We remain committed to discovering and showcasing differentiated content that further strengthens the competitive edge of K-content on the global stage.” ■ FAQ (Frequently Asked Questions) Q. What is the Busan Content Market (BCM)?A. The Busan Content Market is Asia’s largest content market where global industry leaders gather to share content, strategies and industry expertise. Q. Which dramas were highlighted by CJ ENM at BCM 2026?A. Key highlights showcased to global industry leaders included the dramas “My Bias, My Boss,” “The Ordinary Jackpot” and “Make Me Tingle.” Q. What global records did “Dear X” achieve?A. “Dear X” topped charts in 108 countries as the inaugural title for TVING’s global brand zone, secured a five-week No. 1 streak on Rakuten Viki and reached No. 1 on Disney+ Japan. It also ranked No. 1 in new paid subscriber contributions for five consecutive weeks. Q. What is CJ ENM’s new strategy for global variety show production?A. Rather than just exporting finished programs or formats, CJ ENM is evolving toward a co-production model, collaborating with global partners from the initial planning stage to incorporate local insights and viewer preferences. ■ About CJ ENM CJ ENM is a leading entertainment company founded in Korea in 1995. CJ ENM’s entertainment division has been continuously shaping the next chapter of K-culture within the global entertainment industry, spanning media content, music, film and performing arts. CJ ENM has created, produced and distributed globally acclaimed content, including the Oscar-winning film “Parasite,” Tony Award-winning musicals such as “Kinky Boots,” hit TV series such as “Queen of Tears,” the globally successful music competition show “I Can See Your Voice” and more. CJ ENM is further pursuing opportunities to develop talent such as leading K-pop boy group ZEROBASEONE and global rookie sensation ALPHA DRIVE ONE. United under the slogan “We live to discover Untold Originals,” CJ ENM has three major production and distribution studios: the drama production powerhouse Studio Dragon, U.S.-based studio Fifth Season and K-content streaming production studio CJ ENM STUDIOS. It also operates No. 1 K-content platform TVING and global K-pop content platform Mnet Plus. CJ ENM also presents KCON, the world’s No. 1 K-lifestyle Festival, and MAMA AWARDS, the world’s No. 1 K-pop Awards, in order to bring K-culture experiences to people all over the world. To learn more about CJ ENM, please visit: http://www.cjenm.com. ■ Related Links Official CJ ENM Website: https://www.cjenm.com/en/ Studio Dragon Official Page: https://www.studiodragon.net/en/ TVING Global Platforms: https://www.tving.com/