CJ 4DPLEX, a worldwide leading producer of premium film formats and cinema technologies, lit up the Fourth of July box office with explosive results. Fueled by one of summer’s biggest spectacles, “Jurassic World Rebirth,” the company’s multisensory 4DX and 270-degree panoramic SCREENX formats powered a record-breaking domestic holiday weekend, generating over 6.75 million USD across both platforms.
Working in close collaboration with director Gareth Edwards and Universal Pictures, CJ 4DPLEX created exclusive 4DX and SCREENX versions of “Jurassic World Rebirth,” delivering truly differentiated theatrical experiences for moviegoers around the world. The partnership extended beyond format execution into innovative marketing efforts, including custom in-theater content featuring Edwards discussing his vision for the SCREENX experience; advanced influencer screenings in 4DX and SCREENX auditoriums to build early buzz; and limited-edition yellow poncho giveaways for 4DX audiences during opening weekend. The result was a fully integrated campaign that brought the film to life in bold, unforgettable ways.
The Fourth of July weekend delivered the biggest domestic holiday performance in CJ 4DPLEX history, led by “Jurassic World Rebirth,” which helped 4DX roar to over 4.3 million USD on just 64 screens delivering a per screen average of 67,000 USD. In 4DX, moviegoers felt every tremor, crash and heart-pounding twist as the film plunged them into the chaos of Île Saint-Hubert — home to the world’s most dangerous dinosaurs. SCREENX also saw record-breaking success, earning over 2.4 million USD at the domestic box office, the biggest SCREENX opening in history. Its signature 270-degree panoramic format expanded the film’s visual scope, immersing fans in breathtaking prehistoric landscapes and putting them right at the center of the action — delivering an experience unlike anything else in theaters today.
“Our premium formats continue to raise the bar for what’s possible on the big screen,” said Don Savant, CEO & President, CJ 4DPLEX America. “‘Jurassic World Rebirth’ is the ultimate showcase for both 4DX and SCREENX – and this weekend’s incredible turnout proves that audiences are hungry for next-level cinematic experiences, especially during holiday weekends like the Fourth of July.”
CJ 4DPLEX’s continued momentum reinforces the growing appetite for theatrical innovation and the irreplaceable excitement of the cinema. With an expanding global footprint and a stacked summer slate ahead, the company is poised to keep delivering fireworks all season long.
