Try something new this Mother’s Day with Korean Birthday Soup, a nourishing meal that will keep the whole family coming back for more
With Mother’s Day right around the corner, families are preparing to celebrate the incredible individuals who have shaped their lives by giving them flowers, cards, gifts, or taking them out to dinner. This year, why not try something new and surprise the family with a traditional Korean soup that celebrates motherhood? Seaweed soup, also known by its Korean name of Miyeokguk, is a popular meal that is known to assist with postpartum recovery and thus a staple for birthday celebrations.
Seaweed Soup: A Korean Favorite for Special Occasions
Known as Korean birthday soup, seaweed soup has an important place in Korean culture, mainly due to its role in childbirth and birthday celebrations. The ingredients in the soup replenish the mother’s body after childbirth to assist in quicker recovery, and children eat the meal on their birthday to commemorate their mothers. This tradition has been around for centuries and is still commonplace to this day. The practice is even showcased in Korean hit dramas such as tvN’s “Birthcare Center,” where new moms eat seaweed soup as part of their postpartum care routine.
Although the soup is popularized as a food for special occasions, Miyeokguk is not just for new mothers or birthdays. The meal is a common daily meal in Korea due to its great flavor and health advantages. Seaweed soup can be made from scratch, but to save time, bibigo offers a ready-made Korean Seaweed Soup that is easy to prepare and enjoyed by Korean and non-Korean customers alike.
bibigo Leading Korea’s HMR Soup Market
Including seaweed soup, bibigo’s total lineup of Korean-style ready-made soups generated sales of about 8.7 billion USD (1.1 trillion KRW) in just six years since its launch in 2016, achieving a 40% market share in Korea’s home meal replacement (HMR) soup market.
The bibigo brand carries a diverse portfolio of home meal replacement (HMR) items, including soups, to bring Korean food to tables worldwide quickly and conveniently. HMR products are designed to streamline mealtime preparation by reducing total cost of grocery shopping and completing preparation tasks such as cutting vegetables in advance. From 2008 to 2018, HMR sales soared by 844%, with its increasing prevalence fueled by the rise of single-person households.
HMR soups, spearheaded by bibigo, have also grown to immense popularity. bibigo’s diverse lineup of HMR soups has played a pivotal role in shaping this market trend in Korea. Last September, CJ CheilJedang expanded its lineup to include frozen category soups. Ranging from seaweed soup to beef rib soup (galbitang), seolleongtang (ox bone soup) and more, their products continue to lead with robust sales and have become a staple in Korean households. The driving force behind the increase in bibigo Soup sales lies in the taste achieved through technological development, which allows consumers to enjoy restaurant-quality meals at ease at home.
This holiday, moms and the rest of the family members alike can celebrate in a unique way by indulging in a heartwarming soup that will keep everyone happy and healthy. Try to make the dish at home or purchase bibigo’s Korean Seaweed Soup, available online and in stores in the United States.
