bibigo takes its collaboration with SEVENTEEN global with digital campaigns, including TikTok 4-cut photo challenge and engaging content on a dedicated campaign microsite

CJ Foods‘ global Korean food brand bibigo and world-renowned K-pop icon SEVENTEEN are elevating their collaboration to the global stage with a series of fun and engaging events.
As part of the bibigo | SEVENTEEN campaign, CJ Foods is hosting the “Take a Photo with SEVENTEEN” TikTok Challenge. With a special photo frame featuring SEVENTEEN members and bibigo brand visuals, TikTok users can create and share their own 4-cut photos with SEVENTEEN. The challenge will run until August 8 on TikTok in Thailand, South Korea, the United States, the Philippines, Indonesia, and Japan.
In addition, the bibigo | SEVENTEEN campaign microsite has been revamped to offer even more exciting content. By logging into the microsite, users can:
- Download SEVENTEEN-themed smartwatch faces and note templates
- Take photos using customizable frames featuring SEVENTEEN members
The customizable photo frames, which allow users to add their own creative touches, are expected to be a major hit.
Alongside these engaging digital campaigns, CJ Foods is also launching special edition bibigo Korean food products in international markets. Some of these products are currently available in South Korea, with a phased rollout planned for Thailand, the United States, the Philippines, Indonesia, Singapore, and Japan through November.
The special edition products feature SEVENTEEN members’ images on the packaging and include:
- bibigo Mandu
- bibigo Seaweed and Seaweed Snacks
- bibigo Gimbap
- bibigo Noodles
- bibigo K-Street Food items
“We’re thrilled to take our collaboration with SEVENTEEN, one of the world’s most famous K-pop icons, to a global stage,” said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. “With innovative digital campaigns and special edition products, we’re bringing the joy of K-food and K-pop to consumers around the world, creating unforgettable experiences that showcase the essence of Korean culture.”