Rice lovers never fear, bibigo is here. bibigo, America’s No. 1 Korean food brand, has launched the restaurant-inspired bibigo Korean BBQ Flavor Fried Rice. The item is just the latest product to reinforce bibigo’s promise to help the world “Live Delicious” through a portfolio of authentic Korean-style products that deliver convenience, quality and great taste.
With bibigo Korean BBQ Flavor Fried Rice, ditching takeout never tasted so delicious. Designed by food innovators at CJ Foods, Korea’s No. 1 lifestyle company, every serving of brown rice in this dish is cooked in a savory Korean BBQ sauce that is perfectly sweet and savory. In addition to brown rice, this item also includes carrots and offers 9g (0.317 oz) of protein per serving.
The new shelf-stable product will also bring added convenience to consumers as it can be prepared in just 90 seconds from the microwave and comes in a microwaveable bowl for easy preparation and cleanup.
Families can enjoy bibigo Korean BBQ Flavor Fried Rice by itself or use it as a side dish for their favorite meals. It also pairs well with bibigo’s famous steamed dumplings, which became a recent viral TikTok sensation. You can also consider adding bibigo Korean BBQ Drizzle Sauce to provide a little extra Korean BBQ flavor.
“We’re absolutely excited about bringing this item to families who are seeking out interesting, global flavors,” said Jordan Hadley, associate marketing manager for bibigo. “Fried rice has become a staple in Asian restaurants, and it’s delicious with Korean BBQ. Korean BBQ is an authentic Korean flavor that many people enjoy and has been catching on fast in the United States and other parts of the world.”
The product can currently be found in select Publix and Walmart stores and other major retailers in the United States.
Since establishing itself in the U.S. market in 2010, bibigo has taken the most-loved food in Korea, dumplings, crispy chicken, kimchi, fried rice, and gochujang sauce, and has made them readily available to a hungry global audience. U.S. Retail sales for bibigo in the U.S. have increased 1,100% in the last four years alone, and in 2023, more than 17 million units of bibigo Steamed Dumplings were sold in stores across the country, bolstered by viral moments in social media.
