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Through CJ ONE Global, a new service from the lifestyle membership CJ ONE, international visitors can enjoy benefits at key stops along their travel routes in Korea, from tourist attractions and shopping to dining and convenience stores
CJ ONE is strengthening the competitiveness of its membership business by connecting international visitors to Korea with its partner brands.
CJ OliveNetworks announced on October 15 that CJ ONE, the company’s lifestyle membership service, is launching CJ ONE Global, a new service targeted at international visitors to Korea. Global members who sign up for the service can enjoy a range of CJ ONE membership benefits, including earning and redeeming points and receiving coupons at major partner brands across Korea.
As interest in K-content continues to spread across the broader K-lifestyle, including dining, shopping and culture, the number of international visitors to Korea is also rising rapidly. According to the Korea Tourism Organization, approximately 12.8 million international tourists visited Korea from January to July 2026, up 21.3% from the same period last year.
To attract this growing number of international visitors as a new customer base, CJ ONE has significantly lowered the barriers to joining and using its service.
Any international visitor to Korea can easily join CJ ONE with email verification alone, without a Korean mobile phone number or ID. At the same time, CJ ONE leverages global standard authentication technologies, such as OpenID Connect (OIDC) and OAuth 2.0, to secure member authentication and manage service access permissions.
Once the registration is complete, members are immediately issued a mobile barcode through the CJ ONE app, allowing them to earn and use points at partner stores nationwide. Benefits such as welcome offers for new members and birthday rewards are also available.
CJ ONE is also introducing a variety of benefits so that global members can experience the K-lifestyle in its many forms during their travels in Korea.
Specifically, exclusive benefits for global members are offered at a wide range of partner locations found along key travel routes for international visitors. These include popular tourist attractions such as N SEOUL TOWER; shopping destinations such as Shinsegae Duty Free; dining brands such as TOUS les JOURS and MEGA MGC COFFEE; convenience stores such as CU and emart24; and Gourmet Bridge at Incheon International Airport. Some partner channels will also distribute exclusive coupons through a separate “hidden page” available only to global members.
With the launch of this new service, CJ ONE is expanding its role as an integrated membership platform connecting international visitors to Korea with a wide range of partner brands. This is expected to help CJ ONE secure a global member base and boost cross-brand engagement among its partners.
In addition, CJ ONE aims to offer differentiated K-lifestyle experiences to international customers based on global members’ brand usage data, helping Korean brands boost their global recognition and business opportunities.
Going forward, CJ ONE plans to further broaden its service scope by expanding multilingual services and enhancing features tailored to global members.
“CJ ONE Global marks a starting point for connecting international customers and a wide range of partner brands through a single membership,” said Lim A-jin, head of CJ ONE. “We will continue to provide more differentiated benefits and services for global members to contribute to the global spread of the K-lifestyle and the creation of new business opportunities.”
The CJ ONE Global service is available by switching to Global Mode in the latest version of the CJ ONE app (version 5.0 or later). The service currently supports English and Japanese.
