OLIVE YOUNG introduces AI-powered shopping assistance and real-time interpretation to help international customers browse products, receive personalized guidance and communicate with store staff more easily
At a Glance
- AI Shopping Assistant provides product information, inventory checks, store navigation and personalized recommendations in 8 languages.
- AI interpretation service enables real-time consultations between customers and staff in 38 languages, accurately conveying terminology related to skin concerns, ingredients and product usage.
- A data dashboard helps stores better understand customer needs and behavior while allowing staff to focus on providing expert consultations and customer service.
OLIVE YOUNG announced on July 8 that it has launched AI-powered in-store services to make shopping more convenient for international customers amid growing global demand for K-beauty.
The AI Shopping Assistant is currently available at select multi-story OLIVE YOUNG stores with a high proportion of international customers and strong demand for shopping information. Through the kiosk, shoppers can interact with an AI avatar in real time and shop independently without assistance from store staff. Using a single device, they can access product descriptions, check inventory, navigate the store and receive personalized recommendations based on their skin type and preferences, all in 8 languages, allowing them to explore products without language barriers.
Beyond enhancing the customer experience, the service also helps improve operational efficiency. Shoppers can use the touchscreen to find answers to routine questions about payment methods and VAT refunds, allowing staff to focus on providing expert consultations and customer service. The service also includes an analytics dashboard that provides an at-a-glance view of customer dwell time and frequently asked questions, helping stores better understand customer needs and shopping patterns and refine their operations accordingly.
While the AI Shopping Assistant supports self-guided shopping, an AI interpretation service enables real-time, one-on-one consultations between customers and staff. Building on the handheld translation devices introduced in 2024, the service uses AI to improve interpretation accuracy and ease of use. It is being rolled out first at stores with a large international customer base and supports 38 languages, making it available to a broader range of shoppers.
Customers can scan a QR code provided by a staff member to join a real-time chat or use the microphone on an in-store tablet to speak with staff. Trained on K-beauty-specific shopping data, the service can accurately convey specialized terminology. Customers can explain their skin concerns in their own language and receive detailed guidance from staff on ingredients and product usage.
OLIVE YOUNG has steadily made shopping more convenient for international customers by introducing multilingual assistance, international payment options, instant tax refund services and handheld translation devices. With the addition of these AI-powered in-store services, OLIVE YOUNG expects to further enhance the shopping experience by removing language barriers throughout the shopping journey, from product discovery and consultation to payment.
“As K-beauty continues to gain global momentum and more international travelers visit Korea, we will continue to advance our AI-powered in-store services and scale them across our nationwide store network, making the shopping experience more seamless and accessible for international customers,” said an OLIVE YOUNG representative. “By removing language barriers from the in-store experience, we aim to position OLIVE YOUNG as a global K-beauty hub where customers from around the world can discover and experience K-beauty firsthand.”
